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Soft Dog Treats

The Innocent Hound Dog Training Treats - Tuna & Crab Rewards

The Innocent Hound
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These miniature rewards are made with 70% sustainably sourced, line caught tuna and British crab.These training treats are low in fat and gently ai...

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The Innocent Hound Salmon Bites Dog Treats with Sweet Potato - 70g

The Innocent Hound
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£5.49
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Reward your pup without the guilt with our low-fat, flavour-packed treats. Made with fresh salmon, British venison, and sweet potato, these air-dri...

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The Innocent Hound Sliced Duck Sausage Dog Treats with Cranberry - 70g

The Innocent Hound
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Make training or treat time extra special with our bite-sized sliced duck sausages. Made with 80% British duck and sweet whole cranberries, these t...

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The Innocent Hound Venison Sausage Dog Treats with Chopped Apple - 7pcs

The Innocent Hound
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Treat your dog to something truly special with our British Venison & Apple Sausages. Made with 80% premium British venison and juicy chopped ap...

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The Innocent Hound Strawberry Crush Hearts Dog Treats - 70g

The Innocent Hound
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Show your dog some extra love with Strawberry Crush Hearts, hand-crafted in Yorkshire with 60% British beef and sweet strawberries. Gently air-drie...

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The Innocent Hound From The Coast, Atlantic Salmon Air-Dried Dog Food - 1kg

The Innocent Hound
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£31.99
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Bring the fresh taste of the British coast to your dog’s bowl with our Atlantic Salmon & Coastal Mix. Made with 85% minced Atlantic salmon, thi...

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The Innocent Hound Wild Game Sausages with Pumpkin & Cinnamon - 5pcs

The Innocent Hound
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Treat your dog to a luxurious blend of sustainably sourced wild salmon and British venison, enhanced with a hint of pumpkin and cinnamon for a warm...

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The Innocent Hound From The Woodland, British Venison Air-Dried Dog Food - 1kg

The Innocent Hound
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Celebrate the untamed bounty of the British woodland with our premium British Venison & Woodland Mix. Made with 85% lean British venison, this ...

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The Innocent Hound Game Picnic Bars with Rosehip & Cranberry - 2 Bars

The Innocent Hound
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Fuel your dog’s adventures with our nutritious Game Picnic Bars, made with 30% British venison, 30% British duck, and enriched with cranberry and r...

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The Innocent Hound From The Meadow British Lamb Air-Dried Dog Food - 1kg

The Innocent Hound
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£41.99
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Bring the taste of the British countryside to your dog’s bowl with our British Lamb & Countryside Mix. Made with 85% lean, minced British lamb,...

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The Innocent Hound Grain-Free Dog Birthday Cake Mix

The Innocent Hound
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£14.99
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Celebrate your dog in style with The Innocent Hound Birthday Cake Mix! Handcrafted for your furry friend, this grain-free, single-protein cake mix ...

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FAQs

What are soft dog treats and when should I use them?

Soft dog treats are moist, chewy treats with a pliable texture, as opposed to crunchy biscuits or dried chews. They're particularly well-suited for training because they can be broken into tiny pieces, eaten quickly and tend to be more aromatic than dry treats, making them highly motivating for dogs. They're also easier for older dogs or puppies who may struggle with hard textures.

Are soft treats good for training?

Absolutely, soft treats are among the most popular choices for reward-based training. Their texture means they can be eaten in seconds without interrupting a training session and their smell makes them effective even in distracting outdoor environments. Pairing soft treats with a dog treat bag means you can keep them easily accessible on walks or at training classes. For more challenging commands or high-distraction situations, step up to high value treats.

Do soft treats have a shorter shelf life than dry treats?

Yes, generally. Soft treats contain more moisture than dry biscuits, which means they can dry out or go stale faster once opened. Always reseal the packet tightly after use, or transfer to an airtight container. Check the best-before date before feeding and if you're buying in bulk, storing spare packets in a cool, dry cupboard helps maintain freshness. If you spot any mould, discard the treat immediately.

Can I give soft treats to my puppy?

Many soft treats are suitable for puppies, but always check the age guidance on the packet first. For young pups, look for specifically formulated puppy treats that are appropriately sized and made with gentle ingredients. Soft treats are particularly handy during early training as they can be broken into tiny pieces to suit a puppy's smaller appetite and shorter attention span.