Dog Enrichment Toys

A bored dog is a mischievous dog and our dog enrichment toys are here to fix that. From treat dispensers and snuffle mats to puzzle toys and foraging games, this collection keeps your pup engaged, challenged and mentally stimulated every day.

Sort by

View as

Woof Dog LickMat with Suction Cups

Woof

£11.99 - £11.99

£11.99

£11.99 - £11.99

£11.99

The LickMat is designed from a dog’s point of view to encourage longer, calming licking while keeping your pup engaged. Made from BPA-free, food-gr...

View full details

£11.99 - £11.99

£11.99

£11.99 - £11.99

£11.99

Woof BullySafe Bully Stick & Pizzle Chew Holder

Woof

£19.99 - £19.99

£19.99

£19.99 - £19.99

£19.99

Introducing the BullySafe by Woof – A durable chew holder for safer & longer lasting play. Designed for Bully Stick & Pizzle chews of all s...

View full details

£19.99 - £19.99

£19.99

£19.99 - £19.99

£19.99

Woof Yellow Flyball 2-in-1 Dog Ball & Puzzle Toy

Woof

£6.99 - £6.99

£6.99

£6.99 - £6.99

£6.99

Make fetch twice as rewarding with the Flyball dog toy. Outdoors, it works as a durable, launcher-friendly fetch ball. Flip it over to discover hid...

View full details

£6.99 - £6.99

£6.99

£6.99 - £6.99

£6.99

Woof Blue Party Pupsicle Toy + Treat Tray + Pops Refill Combo

Woof

£50.99 - £60.99

£50.99

Keep your dog entertained and mentally stimulated with the Woof Blue Party Pupsicle Toy + Treat Tray + Pops Refill Combo - the ultimate dog enrichm...

View full details

£50.99 - £60.99

£50.99

Woof Green Pupsicle Toy + Treat Tray Combo

Woof

£32.99 - £39.99

£32.99

Keep your dog entertained and mentally stimulated with the Pupsicle Green Edition and treat tray combo - the ultimate dog enrichment toy bundle! Av...

View full details

£32.99 - £39.99

£32.99

Woof Green Pupsicle Toy

Woof

£24.99 - £28.99

£24.99

Keep your dog entertained and mentally stimulated with the Pupsicle Green Edition - the ultimate dog enrichment toy! Available in Small, Large &...

View full details

£24.99 - £28.99

£24.99

Woof Green Pupsicle Toy + Pops Refill Combo

Woof

£32.99 - £39.99

£32.99

Keep your dog entertained and mentally stimulated with the Pupsicle Green Edition and pops - the ultimate dog enrichment toy bundle! Available in S...

View full details

£32.99 - £39.99

£32.99

Woof Black Pupsicle Toy + Treat Tray Combo

Woof

£38.99 - £45.99

£38.99

Keep your dog entertained and mentally stimulated with the Woof Black Pupsicle Toy + Treat Tray Combo - the ultimate tough dog enrichment toy for s...

View full details

£38.99 - £45.99

£38.99

Woof Green Pupsicle Toy + Treat Tray + Pops Refill Combo

Woof

£50.99 - £60.99

£50.99

Keep your dog entertained and mentally stimulated with the Woof Green Pupsicle Toy + Treat Tray + Pops Refill Combo - the ultimate dog enrichment t...

View full details

£50.99 - £60.99

£50.99

Woof Black Pupsicle Toy

Woof

£26.99 - £31.99

£26.99

Keep your dog entertained and mentally stimulated with the Pupsicle Black Edition - the ultimate tough dog enrichment toy for strong jaws. Availabl...

View full details

£26.99 - £31.99

£26.99

Woof Black Pupsicle Toy + Treat Tray + Pops Refill Combo

Woof

£52.99 - £62.99

£52.99

Keep your dog entertained and mentally stimulated with the Woof Black Pupsicle Toy + Treat Tray + Pops Refill Combo - the ultimate tough dog enrich...

View full details

£52.99 - £62.99

£52.99

Woof Black Pupsicle Toy + Pops Refill Combo

Woof

£38.99 - £45.99

£38.99

Keep your dog entertained and mentally stimulated with the Woof Black Pupsicle Toy + Pops Refill Combo - the ultimate tough dog enrichment toy for ...

View full details

£38.99 - £45.99

£38.99

Woof Candycane Red Pupsicle Toy + Treat Tray + Pops Refill Combo

Woof

£50.99 - £60.99

£50.99

Keep your dog entertained and mentally stimulated with the Pupsicle Candycane Red Limited Edition - the ultimate dog enrichment toy! Simply fill th...

View full details

£50.99 - £60.99

£50.99

Sold out

Woof Lavender Pupsicle Toy

Woof

£24.99 - £28.99

£24.99

Keep your dog entertained and mentally stimulated with the Lavender Pupsicle Edition - the ultimate dog enrichment toy! Available in Small, Large &...

View full details

£24.99 - £28.99

£24.99

Woof Lavender Pupsicle Toy + Treat Tray Combo

Woof

£32.99 - £39.99

£32.99

Keep your dog entertained and mentally stimulated with the Lavender Party Pupsicle Toy and treat tray combo - the ultimate dog enrichment toy bundl...

View full details

£32.99 - £39.99

£32.99

Woof Candycane Red Pupsicle Toy + Treat Tray Combo

Woof

£32.99 - £39.99

£32.99

Keep your dog entertained and mentally stimulated with the Pupsicle Candycane Red Limited Edition - the ultimate dog enrichment toy! Simply fill th...

View full details

£32.99 - £39.99

£32.99

Sold out

Woof Candycane Red Pupsicle Toy

Woof

£24.99 - £28.99

£24.99

Keep your dog entertained and mentally stimulated with the Pupsicle Candycane Red Limited Edition - the ultimate dog enrichment toy! Simply fill a ...

View full details

£24.99 - £28.99

£24.99

Sold out

Woof Candycane Red Pupsicle Toy + Pops Refills Combo

Woof

£32.99 - £39.98

£32.99

Keep your dog entertained and mentally stimulated with the Pupsicle Candycane Red Limited Edition - the ultimate dog enrichment toy! Simply place a...

View full details

£32.99 - £39.98

£32.99

Sold out

Woof Lavender Pupsicle Toy + Pops Refill Combo

Woof

£32.99 - £39.99

£32.99

Keep your dog entertained and mentally stimulated with the Pupsicle Lavender Edition and pops - the ultimate dog enrichment toy bundle! Available i...

View full details

£32.99 - £39.99

£32.99

Woof Blue Party Pupsicle Toy

Woof

£24.99 - £28.99

£24.99

Keep your dog entertained and mentally stimulated with the Blue Party Pupsicle Edition - the ultimate dog enrichment toy! Available in Small, Large...

View full details

£24.99 - £28.99

£24.99

Woof Pink Party Pupsicle Toy

Woof

£24.99 - £28.99

£24.99

Keep your dog entertained and mentally stimulated with the Pink Party Pupsicle Edition - the ultimate dog enrichment toy! Available in Small, Large...

View full details

£24.99 - £28.99

£24.99

Woof Lavender Pupsicle Toy + Treat Tray + Pops Refill Combo

Woof

£50.99 - £60.99

£50.99

Keep your dog entertained and mentally stimulated with the Woof Pupsicle Lavender Edition Toy + Treat Tray + Pops Refill Combo - the ultimate dog e...

View full details

£50.99 - £60.99

£50.99

Woof Blue Party Pupsicle Toy + Pops Refill Combo

Woof

£32.99 - £39.99

£32.99

Keep your dog entertained and mentally stimulated with the Blue Party Pupsicle Toy and pops - the ultimate dog enrichment toy bundle! Available in ...

View full details

£32.99 - £39.99

£32.99

Woof Blue Party Pupsicle Toy + Treat Tray Combo

Woof

£32.99 - £39.99

£32.99

Keep your dog entertained and mentally stimulated with the Blue Party Pupsicle Toy and treat tray combo - the ultimate dog enrichment toy bundle! A...

View full details

£32.99 - £39.99

£32.99

FAQs

What are the best enrichment toys for dogs?

The best enrichment toys depend on your dog's personality and how they like to play. If your dog is food motivated, treat dispensers like the Woof Pupsicle, West Paw Toppls and SodaPup Honey Pots are brilliant, as they're fillable, freezable and keep dogs working for their reward. For sniffers and foragers, snuffle mats and toys are a great shout. If your dog loves a challenge, puzzle toys like the Woof Flyball 2-in-1 or the KONG Rewards Tinker will really put their brain to work. For calmer, licking-based enrichment, a lick mat like the Woof LickMat or SodaPup Lighthouse Mat is a firm favourite. The honest answer? Most dogs benefit from having a mix of all of the above.

What to put in dog enrichment toys?

The classics work brilliantly are dog peanut butter, wet food, dog pate and plain yoghurt are all great choices for lick mats and fillable toys like Toppls and Pupsicles. For treat dispensers, small training treats or kibble work well as they tumble out easily. Want to make it last longer? Fill the toy with your chosen filling and pop it in the freezer for an hour or two before giving it to your dog. It turns a 5-minute activity into a 20-minute one. You can also layer different fillings in a Toppl or Pupsicle for extra variety. Just make sure everything you use is dog-safe and there is no xylitol, onion, grapes or anything from the avoid list.

How to make dog enrichment toys?

You don't need to make enrichment toys from scratch when there are so many brilliant ready-made options, but there's plenty you can do to make them even more rewarding at home. The easiest trick is freezing. Take any fillable toy like a Woof Pupsicle, West Paw Toppl or SodaPup Honey Pot, fill it with peanut butter, wet food or dog pate and freeze it overnight. You can also hide treats or chews inside snuffle mats or bury them in a snuffle toy to create a DIY foraging activity. Layering different textures and flavours inside a Toppl like kibble, soft food and a natural treat, also adds variety and extends the challenge. Simple, but really effective.

Why are enrichment toys good for dogs?

Dogs are intelligent animals that need mental stimulation just as much as they need physical exercise and enrichment toys deliver exactly that. When a dog has to sniff, problem-solve, lick or work for their food, it activates the parts of their brain that keep them calm, focused and satisfied. The slow licking action of a lick mat has been shown to reduce anxiety and stress, which is why they're so popular for grooming sessions, fireworks nights and vet visits. Treat dispensers and puzzle toys help reduce boredom-related behaviours like chewing furniture or excessive barking. Slow feeder bowls extend mealtimes and support better digestion. In short, a dog that gets regular enrichment is a happier, calmer and better-behaved dog and that's better for everyone.