Skip to content
WHILE STOCKS LAST: PUPSICLE TOY REFILL POPS - 3 BAGS FOR THE PRICE OF 2
STOCK UP ON PUPSICLE TOY REFILL POPS: 3 FOR 2

Soft Dog Treats

Gourmet Salmon Pate - 200g & 400g

JR Pure
Original price £0.00 - Original price £0.00
Original price £0.00
£5.49 - £7.99
£5.49 - £7.99
Current price £5.49

Our Premium Pure Salmon Paté is made with ONLY the best cuts of premium Salmon - no offal, no fillers, no herbs, no preservatives, nothing... just ...

View full details
Original price £0.00 - Original price £0.00
Original price £0.00
£5.49 - £7.99
£5.49 - £7.99
Current price £5.49

Gourmet Chicken Pate - 200g & 400g

JR Pure
Original price £0.00 - Original price £0.00
Original price £0.00
£5.49 - £7.99
£5.49 - £7.99
Current price £5.49

Pure Chicken Paté is made with ONLY the best cuts of premium Chicken - no offal, no fillers, no herbs, no preservatives, nothing... just top qualit...

View full details
Original price £0.00 - Original price £0.00
Original price £0.00
£5.49 - £7.99
£5.49 - £7.99
Current price £5.49

Gourmet Beef Pate - 200g & 400g

JR Pure
Original price £0.00 - Original price £0.00
Original price £0.00
£5.49 - £7.99
£5.49 - £7.99
Current price £5.49

Spread, Slice, Train and Treat, our Gourmet Pate is a delectable and nutritious treat that will delight even the most discerning canine palates. Ma...

View full details
Original price £0.00 - Original price £0.00
Original price £0.00
£5.49 - £7.99
£5.49 - £7.99
Current price £5.49

Pure Duck Pate - 200g & 400g

JR Pure
Original price £0.00 - Original price £0.00
Original price £0.00
£5.49
£5.49 - £5.49
Current price £5.49

Premium Pure Duck Paté is made with ONLY the best cuts of premium Duck - no offal, no fillers, no herbs, no preservatives, nothing... just top qua...

View full details
Original price £0.00 - Original price £0.00
Original price £0.00
£5.49
£5.49 - £5.49
Current price £5.49
Sold out

Gourmet Venison Pate - 200g & 400g

JR Pure
Original price £0.00 - Original price £0.00
Original price £0.00
£5.71 - £8.34
£5.71 - £8.34
Current price £5.71

Spread, Slice, Train and Treat, our Gourmet Pate is a delectable and nutritious treat that will delight even the most discerning canine palates. Ma...

View full details
Original price £0.00 - Original price £0.00
Original price £0.00
£5.71 - £8.34
£5.71 - £8.34
Current price £5.71
Sold out

FAQs

What are soft dog treats and when should I use them?

Soft dog treats are moist, chewy treats with a pliable texture, as opposed to crunchy biscuits or dried chews. They're particularly well-suited for training because they can be broken into tiny pieces, eaten quickly and tend to be more aromatic than dry treats, making them highly motivating for dogs. They're also easier for older dogs or puppies who may struggle with hard textures.

Are soft treats good for training?

Absolutely, soft treats are among the most popular choices for reward-based training. Their texture means they can be eaten in seconds without interrupting a training session and their smell makes them effective even in distracting outdoor environments. Pairing soft treats with a dog treat bag means you can keep them easily accessible on walks or at training classes. For more challenging commands or high-distraction situations, step up to high value treats.

Do soft treats have a shorter shelf life than dry treats?

Yes, generally. Soft treats contain more moisture than dry biscuits, which means they can dry out or go stale faster once opened. Always reseal the packet tightly after use, or transfer to an airtight container. Check the best-before date before feeding and if you're buying in bulk, storing spare packets in a cool, dry cupboard helps maintain freshness. If you spot any mould, discard the treat immediately.

Can I give soft treats to my puppy?

Many soft treats are suitable for puppies, but always check the age guidance on the packet first. For young pups, look for specifically formulated puppy treats that are appropriately sized and made with gentle ingredients. Soft treats are particularly handy during early training as they can be broken into tiny pieces to suit a puppy's smaller appetite and shorter attention span.