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Soft Dog Treats

W'ZIS? Treat Tin: Slipper & Biscuit

W'ZIS
£6.95 - £6.95
£6.95
£6.95 - £6.95
£6.95

100% natural, grain-free, plant-based treats have a deliberately firm texture and angular profile to prolong the eating time and promote teeth clea...

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£6.95 - £6.95
£6.95
£6.95 - £6.95
£6.95

W'ZIS? Tin Gift Box: Lamp Post & Chips

W'ZIS
£9.95 - £9.95
£9.95
£9.95 - £9.95
£9.95

100% natural, grain-free, plant-based treats have a deliberately firm texture and angular profile to prolong the eating time and promote teeth clea...

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£9.95 - £9.95
£9.95
£9.95 - £9.95
£9.95
Smoky Dental Fang with dog
Smoky Dental Fang Product Image

W'ZIS? Oaky Smokey Fang Dental Dog Chews - 12 Pack

W'ZIS
£9.95 - £9.95
£9.95
£9.95 - £9.95
£9.95

What’s the W’ZIS Fang? It’s the teeth of W'ZIS? identity, their bat-signal, a call to arms to fight all dull, brown and bone-shaped treats. And its...

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£9.95 - £9.95
£9.95
£9.95 - £9.95
£9.95
W'ZIS Smoky Dubya chew being held by a human hand with packaging behind
W'ZIS Smoky Dubya in packaging with gree background

W'ZIS? Smoky Dubya Longer-Lasting Chew with Fillable Holes - 8 Pack

W'ZIS
£9.95 - £9.95
£9.95
£9.95 - £9.95
£9.95

The Smoky Dubya - 8 Chew Pack. A longer-lasting chew with added bonus of fillable holes. The Dubya can be chewed on its own or fill the holes with ...

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£9.95 - £9.95
£9.95
£9.95 - £9.95
£9.95

W'ZIS? Tin Gift Box: Postman & Roast

W'ZIS
£9.95 - £9.95
£9.95
£9.95 - £9.95
£9.95

100% natural, grain-free, plant-based treats have a deliberately firm texture and angular profile to prolong the eating time and promote teeth clea...

View full details
£9.95 - £9.95
£9.95
£9.95 - £9.95
£9.95

W'ZIS? Tin Gift Box: Slipper & Biscuit

W'ZIS
£9.95 - £9.95
£9.95
£9.95 - £9.95
£9.95

A gift box containing 3 tins each containing 50g of product and their associated refill pack each containing 100g of treats. 100% natural, grain-fr...

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£9.95 - £9.95
£9.95
£9.95 - £9.95
£9.95

W'ZIS? Nutty Dubya Longer-Lasting Chew with Fillable Holes - 8 Pack

W'ZIS
£9.95 - £9.95
£9.95
£9.95 - £9.95
£9.95

W’ZIS Nutty Dubya - Fillable ‘W’ Dog Chews with Peanut Butter Flavour (8-Pack) Shaped for easy gripping the Dubya is a treat, a toy, and a boredom-...

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£9.95 - £9.95
£9.95
£9.95 - £9.95
£9.95

W'ZIS? Treat Tin: Lamp Post & Chips

W'ZIS
£6.95 - £6.95
£6.95
£6.95 - £6.95
£6.95

100% natural, grain-free, plant-based treats have a deliberately firm texture and angular profile to prolong the eating time and promote teeth clea...

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£6.95 - £6.95
£6.95
£6.95 - £6.95
£6.95

W'ZIS? Triple Tin Triangle

W'ZIS
£17.95 - £17.95
£17.95
£17.95 - £17.95
£17.95

A gift box containing 3 tins each containing 50g of product and their associated refill pack each containing 100g of treats.100% natural, grain-fre...

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£17.95 - £17.95
£17.95
£17.95 - £17.95
£17.95
product packaging

Lily's Kitchen Simply Glorious Chicken Jerky - 70g

Lily's Kitchen
£3.99 - £3.99
£3.99
£3.99 - £3.99
£3.99

Tasty, tender, golden treats packed with proper meat – your dog will really think they’ve hit the jerky jackpot when you open these! Made with fres...

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£3.99 - £3.99
£3.99
£3.99 - £3.99
£3.99
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Pet Munchies Training Treats Venison

Pet Munchies
£1.99 - £1.99
£1.99
£1.99 - £1.99
£1.99

Composition Venison 14.6%, Beef Liver 58.9%, Coconut Glycerin, Vegetable protein, Vegetable Starch, Sorbitol, Salt Feeding Guide Please remember t...

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£1.99 - £1.99
£1.99
£1.99 - £1.99
£1.99
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Denzel's Christmas Gingerbread Chews for Dogs

Denzel's
£2.50 - £2.50
£2.50
£2.50 - £2.50
£2.50

Treat your furry friend to a festive snack with Denzel's Christmas Dog Chew Gingerbread. Made with all-natural ingredients, this gluten-free & ...

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£2.50 - £2.50
£2.50
£2.50 - £2.50
£2.50
Sold out
Sold out

Pet Munchies Training Treats Salmon - 50g

Pet Munchies
£1.99 - £1.99
£1.99
£1.99 - £1.99
£1.99

Composition Wild Salmon 75%, Coconut Glycerin, Vegetable Protein, Tapioca Starch, Sorbitol Feeding Guide Please remember that dog treats should ma...

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£1.99 - £1.99
£1.99
£1.99 - £1.99
£1.99
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dog with product in mouth
pates on chopping board with knife
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Pure Duck Pate - 200g & 400g

JR Pure
£0.00 - £0.00
£0.00
£5.49
£5.49 - £5.49
£5.49

Premium Pure Duck Paté is made with ONLY the best cuts of premium Duck - no offal, no fillers, no herbs, no preservatives, nothing... just top qua...

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£0.00 - £0.00
£0.00
£5.49
£5.49 - £5.49
£5.49
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pate in dog toys with two dogs
pates on chopping board with knife
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Gourmet Turkey Pate - 200g & 400g

JR Pure
£0.00 - £0.00
£0.00
£5.49
£5.49 - £5.49
£5.49

Premium Pure Turkey Paté is made with ONLY the best cuts of premium Turkey - no offal, no fillers, no herbs, no preservatives, nothing... just top ...

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£0.00 - £0.00
£0.00
£5.49
£5.49 - £5.49
£5.49
Sold out
product packaging
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Gourmet Venison Pate - 200g & 400g

JR Pure
£0.00 - £0.00
£0.00
£5.71 - £8.34
£5.71 - £8.34
£5.71

Spread, Slice, Train and Treat, our Gourmet Pate is a delectable and nutritious treat that will delight even the most discerning canine palates. Ma...

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£0.00 - £0.00
£0.00
£5.71 - £8.34
£5.71 - £8.34
£5.71
Sold out
Sold out

HOWND Playful Pup 8 Weeks+ Hypoallergenic Wellness Treats - 100g - Expiry 21st November 2025

HOWND
£2.90
£2.90 - £2.90
£2.90
£2.32
£2.32 - £2.32
£2.32

Expiry 21st November 2025 Playful Pup Wellness Treats with fresh Bananas and Marine Algae to support growing minds and active bodies. Tiny bites fo...

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£2.90
£2.90 - £2.90
£2.90
£2.32
£2.32 - £2.32
£2.32
Sold out
three treats
Cover of box
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W'ZIS? Lampost & Chips Training Treats Box

W'ZIS
£2.95 - £2.95
£2.95
£2.95 - £2.95
£2.95

100% natural, grain-free, plant-based treats have a deliberately firm texture and angular profile to prolong the eating time and promote teeth cle...

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£2.95 - £2.95
£2.95
£2.95 - £2.95
£2.95
Sold out
three treats next to a tin
cover of the box
Sold out

W'ZIS? Slipper & Biscuit Training Treats Box

W'ZIS
£2.95 - £2.95
£2.95
£2.95 - £2.95
£2.95

100% natural, grain-free, plant-based treats have a deliberately firm texture and angular profile to prolong the eating time and promote teeth clea...

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£2.95 - £2.95
£2.95
£2.95 - £2.95
£2.95
Sold out
Sold out

W'ZIS? Postman & Chips Training Treats Pouch

W'ZIS
£4.50 - £4.50
£4.50
£4.50 - £4.50
£4.50

Keep your W’ZIS treats fresher for longer with our new resealable pouches.  Our 100% natural, grain-free, plant-based treats have a deliberately fi...

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£4.50 - £4.50
£4.50
£4.50 - £4.50
£4.50
Sold out
Sold out

W'ZIS? Wowzers Training Treats Pouch

W'ZIS
£4.50 - £4.50
£4.50
£4.50 - £4.50
£4.50

Keep your W’ZIS treats fresher for longer with our new resealable pouches.  Our 100% natural, grain-free, plant-based treats have a deliberately fi...

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£4.50 - £4.50
£4.50
£4.50 - £4.50
£4.50
Sold out
product packaging
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Lily's Kitchen Cracking Pork with Apple Sausages - 70g

Lily's Kitchen
£3.99 - £3.99
£3.99
£3.99 - £3.99
£3.99

A cracking bag of succulent little sausages packed with irresistible, proper meat, you'll get more waggs than ever before! Made with freshly prepar...

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£3.99 - £3.99
£3.99
£3.99 - £3.99
£3.99
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FAQs

What are soft dog treats and when should I use them?

Soft dog treats are moist, chewy treats with a pliable texture, as opposed to crunchy biscuits or dried chews. They're particularly well-suited for training because they can be broken into tiny pieces, eaten quickly and tend to be more aromatic than dry treats, making them highly motivating for dogs. They're also easier for older dogs or puppies who may struggle with hard textures.

Are soft treats good for training?

Absolutely, soft treats are among the most popular choices for reward-based training. Their texture means they can be eaten in seconds without interrupting a training session and their smell makes them effective even in distracting outdoor environments. Pairing soft treats with a dog treat bag means you can keep them easily accessible on walks or at training classes. For more challenging commands or high-distraction situations, step up to high value treats.

Do soft treats have a shorter shelf life than dry treats?

Yes, generally. Soft treats contain more moisture than dry biscuits, which means they can dry out or go stale faster once opened. Always reseal the packet tightly after use, or transfer to an airtight container. Check the best-before date before feeding and if you're buying in bulk, storing spare packets in a cool, dry cupboard helps maintain freshness. If you spot any mould, discard the treat immediately.

Can I give soft treats to my puppy?

Many soft treats are suitable for puppies, but always check the age guidance on the packet first. For young pups, look for specifically formulated puppy treats that are appropriately sized and made with gentle ingredients. Soft treats are particularly handy during early training as they can be broken into tiny pieces to suit a puppy's smaller appetite and shorter attention span.