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Soft Dog Treats

Pet Munchies Training Treats Chicken

Pet Munchies
£1.99 - £4.99
£1.99 - £4.99
£1.99 - £4.99
£1.99

Composition Chicken Breast 62%, Vegetable Starch, Coconut Glycerin, Albumen, Salt 150g  Feeding Guide Please remember that treats should make up a ...

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£1.99 - £4.99
£1.99 - £4.99
£1.99 - £4.99
£1.99

W'ZIS? Treat Tin: Postman & Roast

W'ZIS
£6.95 - £6.95
£6.95
£6.95 - £6.95
£6.95

100% natural, grain-free, plant-based treats have a deliberately firm texture and angular profile to prolong the eating time and promote teeth clea...

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£6.95 - £6.95
£6.95
£6.95 - £6.95
£6.95

W'ZIS? Postman & Roast Training Treats Pouch

W'ZIS
£4.50 - £4.50
£4.50
£4.50 - £4.50
£4.50

Keep your W’ZIS treats fresher for longer with our new resealable pouches.  Our 100% natural, grain-free, plant-based treats have a deliberately fi...

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£4.50 - £4.50
£4.50
£4.50 - £4.50
£4.50
three treats
Cover of box Sold out

W'ZIS? Lampost & Chips Training Treats Box - Expiry March 2026

W'ZIS
£2.95
£2.95 - £2.95
£2.95
£0.74
£0.74 - £0.74
£0.74

Expiry March 2026 100% natural, grain-free, plant-based treats have a deliberately firm texture and angular profile to prolong the eating time and...

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£2.95
£2.95 - £2.95
£2.95
£0.74
£0.74 - £0.74
£0.74
Sold out
two packs
hand holding three dental treats and a treat box

W'ZIS? Facelicker Dental Dog Training Treats Box

W'ZIS
£2.95 - £2.95
£2.95
£2.95 - £2.95
£2.95

100% natural, grain-free, plant-based treats have a deliberately firm texture and angular profile to prolong the eating time and promote teeth clea...

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£2.95 - £2.95
£2.95
£2.95 - £2.95
£2.95
three treats next to a tin
cover of the box
Sold out

W'ZIS? Slipper & Biscuit Training Treats Box - Expiry March 2026

W'ZIS
£2.95
£2.95 - £2.95
£2.95
£0.74
£0.74 - £0.74
£0.74

Expiry March 2026 100% natural, grain-free, plant-based treats have a deliberately firm texture and angular profile to prolong the eating time and ...

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£2.95
£2.95 - £2.95
£2.95
£0.74
£0.74 - £0.74
£0.74
Sold out

W'ZIS? Facelicker Training Treats Pouch

W'ZIS
£4.50 - £4.50
£4.50
£4.50 - £4.50
£4.50

Keep your W’ZIS treats fresher for longer with our new resealable pouches.  Our 100% natural, grain-free, plant-based treats have a deliberately fi...

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£4.50 - £4.50
£4.50
£4.50 - £4.50
£4.50
Sold out

W'ZIS? Postman & Chips Training Treats Pouch - Expiry January 2026

W'ZIS
£4.50
£4.50 - £4.50
£4.50
£3.15
£3.15 - £3.15
£3.15

Expiry January 2026 Keep your W’ZIS treats fresher for longer with our new resealable pouches.  Our 100% natural, grain-free, plant-based treats ha...

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£4.50
£4.50 - £4.50
£4.50
£3.15
£3.15 - £3.15
£3.15
Sold out

W'ZIS? Slipper & Biscuit Training Treats Pouch

W'ZIS
£4.50 - £4.50
£4.50
£4.50 - £4.50
£4.50

Keep your W’ZIS treats fresher for longer with our new resealable pouches.  Our 100% natural, grain-free, plant-based treats have a deliberately fi...

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£4.50 - £4.50
£4.50
£4.50 - £4.50
£4.50
hand holding many treats in palm with three dogs behind
two packs of treats

W'ZIS? Wowzers Dog Training Treats Box

W'ZIS
£2.95 - £2.95
£2.95
£2.95 - £2.95
£2.95

Our 100% natural, grain-free, plant-based training treats are smaller, a little softer, with just half the calories Ideal for training and frequen...

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£2.95 - £2.95
£2.95
£2.95 - £2.95
£2.95

W'ZIS? Tin Gift Box: Lamp Post & Chips

W'ZIS
£9.95 - £9.95
£9.95
£9.95 - £9.95
£9.95

100% natural, grain-free, plant-based treats have a deliberately firm texture and angular profile to prolong the eating time and promote teeth clea...

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£9.95 - £9.95
£9.95
£9.95 - £9.95
£9.95
Sold out

W'ZIS? Wowzers Training Treats Pouch - Expiry January 2026

W'ZIS
£4.50
£4.50 - £4.50
£4.50
£3.15
£3.15 - £3.15
£3.15

Expiry January 2026 Keep your W’ZIS treats fresher for longer with our new resealable pouches.  Our 100% natural, grain-free, plant-based treats ha...

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£4.50
£4.50 - £4.50
£4.50
£3.15
£3.15 - £3.15
£3.15
Sold out
Smoky Dental Fang with dog
Smoky Dental Fang Product Image

W'ZIS? Oaky Smokey Fang Dental Dog Chews - 12 Pack

W'ZIS
£9.95 - £9.95
£9.95
£9.95 - £9.95
£9.95

What’s the W’ZIS Fang? It’s the teeth of W'ZIS? identity, their bat-signal, a call to arms to fight all dull, brown and bone-shaped treats. And its...

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£9.95 - £9.95
£9.95
£9.95 - £9.95
£9.95
W'ZIS Smoky Dubya chew being held by a human hand with packaging behind
W'ZIS Smoky Dubya in packaging with gree background

W'ZIS? Smoky Dubya Longer-Lasting Chew with Fillable Holes - 8 Pack

W'ZIS
£9.95 - £9.95
£9.95
£9.95 - £9.95
£9.95

The Smoky Dubya - 8 Chew Pack. A longer-lasting chew with added bonus of fillable holes. The Dubya can be chewed on its own or fill the holes with ...

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£9.95 - £9.95
£9.95
£9.95 - £9.95
£9.95

W'ZIS? Treat Tin: Slipper & Biscuit

W'ZIS
£6.95 - £6.95
£6.95
£6.95 - £6.95
£6.95

100% natural, grain-free, plant-based treats have a deliberately firm texture and angular profile to prolong the eating time and promote teeth clea...

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£6.95 - £6.95
£6.95
£6.95 - £6.95
£6.95

W'ZIS? Tin Gift Box: Slipper & Biscuit

W'ZIS
£9.95 - £9.95
£9.95
£9.95 - £9.95
£9.95

A gift box containing 3 tins each containing 50g of product and their associated refill pack each containing 100g of treats. 100% natural, grain-fr...

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£9.95 - £9.95
£9.95
£9.95 - £9.95
£9.95

W'ZIS? Tin Gift Box: Postman & Roast

W'ZIS
£9.95 - £9.95
£9.95
£9.95 - £9.95
£9.95

100% natural, grain-free, plant-based treats have a deliberately firm texture and angular profile to prolong the eating time and promote teeth clea...

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£9.95 - £9.95
£9.95
£9.95 - £9.95
£9.95

W'ZIS? Nutty Dubya Longer-Lasting Chew with Fillable Holes - 8 Pack

W'ZIS
£9.95 - £9.95
£9.95
£9.95 - £9.95
£9.95

W’ZIS Nutty Dubya - Fillable ‘W’ Dog Chews with Peanut Butter Flavour (8-Pack) Shaped for easy gripping the Dubya is a treat, a toy, and a boredom-...

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£9.95 - £9.95
£9.95
£9.95 - £9.95
£9.95

W'ZIS? Treat Tin: Lamp Post & Chips

W'ZIS
£6.95 - £6.95
£6.95
£6.95 - £6.95
£6.95

100% natural, grain-free, plant-based treats have a deliberately firm texture and angular profile to prolong the eating time and promote teeth clea...

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£6.95 - £6.95
£6.95
£6.95 - £6.95
£6.95
Sold out

W'ZIS? Triple Tin Triangle

W'ZIS
£17.95 - £17.95
£17.95
£17.95 - £17.95
£17.95

A gift box containing 3 tins each containing 50g of product and their associated refill pack each containing 100g of treats.100% natural, grain-fre...

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£17.95 - £17.95
£17.95
£17.95 - £17.95
£17.95
Sold out
Sold out

W'ZIS? Triple Tin Gift Box

W'ZIS
£29.95 - £29.95
£29.95
£29.95 - £29.95
£29.95

A gift box containing 3 tins each containing 50g of product and their associated refill pack each containing 100g of treats.100% natural, grain-fre...

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£29.95 - £29.95
£29.95
£29.95 - £29.95
£29.95
Sold out

FAQs

What are soft dog treats and when should I use them?

Soft dog treats are moist, chewy treats with a pliable texture, as opposed to crunchy biscuits or dried chews. They're particularly well-suited for training because they can be broken into tiny pieces, eaten quickly and tend to be more aromatic than dry treats, making them highly motivating for dogs. They're also easier for older dogs or puppies who may struggle with hard textures.

Are soft treats good for training?

Absolutely, soft treats are among the most popular choices for reward-based training. Their texture means they can be eaten in seconds without interrupting a training session and their smell makes them effective even in distracting outdoor environments. Pairing soft treats with a dog treat bag means you can keep them easily accessible on walks or at training classes. For more challenging commands or high-distraction situations, step up to high value treats.

Do soft treats have a shorter shelf life than dry treats?

Yes, generally. Soft treats contain more moisture than dry biscuits, which means they can dry out or go stale faster once opened. Always reseal the packet tightly after use, or transfer to an airtight container. Check the best-before date before feeding and if you're buying in bulk, storing spare packets in a cool, dry cupboard helps maintain freshness. If you spot any mould, discard the treat immediately.

Can I give soft treats to my puppy?

Many soft treats are suitable for puppies, but always check the age guidance on the packet first. For young pups, look for specifically formulated puppy treats that are appropriately sized and made with gentle ingredients. Soft treats are particularly handy during early training as they can be broken into tiny pieces to suit a puppy's smaller appetite and shorter attention span.