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Soft Dog Treats

The Innocent Hound From The Coast, Atlantic Salmon Air-Dried Dog Food - 1kg

The Innocent Hound
Original price £0.00 - Original price £0.00
Original price £0.00
£31.99
£31.99 - £31.99
Current price £31.99

Bring the fresh taste of the British coast to your dog’s bowl with our Atlantic Salmon & Coastal Mix. Made with 85% minced Atlantic salmon, thi...

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£31.99
£31.99 - £31.99
Current price £31.99

The Innocent Hound From The Woodland, British Venison Air-Dried Dog Food - 1kg

The Innocent Hound
Original price £0.00 - Original price £0.00
Original price £0.00
£31.99
£31.99 - £31.99
Current price £31.99

Celebrate the untamed bounty of the British woodland with our premium British Venison & Woodland Mix. Made with 85% lean British venison, this ...

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£31.99
£31.99 - £31.99
Current price £31.99
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The Innocent Hound From The Meadow British Lamb Air-Dried Dog Food - 1kg

The Innocent Hound
Original price £0.00 - Original price £0.00
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£41.99
£41.99 - £41.99
Current price £41.99

Bring the taste of the British countryside to your dog’s bowl with our British Lamb & Countryside Mix. Made with 85% lean, minced British lamb,...

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£41.99
£41.99 - £41.99
Current price £41.99

FAQs

What are soft dog treats and when should I use them?

Soft dog treats are moist, chewy treats with a pliable texture, as opposed to crunchy biscuits or dried chews. They're particularly well-suited for training because they can be broken into tiny pieces, eaten quickly and tend to be more aromatic than dry treats, making them highly motivating for dogs. They're also easier for older dogs or puppies who may struggle with hard textures.

Are soft treats good for training?

Absolutely, soft treats are among the most popular choices for reward-based training. Their texture means they can be eaten in seconds without interrupting a training session and their smell makes them effective even in distracting outdoor environments. Pairing soft treats with a dog treat bag means you can keep them easily accessible on walks or at training classes. For more challenging commands or high-distraction situations, step up to high value treats.

Do soft treats have a shorter shelf life than dry treats?

Yes, generally. Soft treats contain more moisture than dry biscuits, which means they can dry out or go stale faster once opened. Always reseal the packet tightly after use, or transfer to an airtight container. Check the best-before date before feeding and if you're buying in bulk, storing spare packets in a cool, dry cupboard helps maintain freshness. If you spot any mould, discard the treat immediately.

Can I give soft treats to my puppy?

Many soft treats are suitable for puppies, but always check the age guidance on the packet first. For young pups, look for specifically formulated puppy treats that are appropriately sized and made with gentle ingredients. Soft treats are particularly handy during early training as they can be broken into tiny pieces to suit a puppy's smaller appetite and shorter attention span.