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Soft Dog Treats

Dog treats on a green patterned background with text 'Treats for a hoppy Easter'.
Hand holding a green package of Denzel's Easter Nibbles dog treats against a light green background Sold out

Denzel's Easter Nibbles Lamb & Rosemary Dog Treats - 90g

Denzel's
£2.99 - £2.99
£2.99
£2.99 - £2.99
£2.99

Celebrate Easter with Denzel's Easter Nibbles Lamb & Rosemary Dog Treats, made with tasty dried lamb and aromatic rosemary, these natural dog t...

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£2.99 - £2.99
£2.99
£2.99 - £2.99
£2.99
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pate in dog toys with two dogs
pates on chopping board with knife Sold out

Gourmet Turkey Pate - 200g & 400g

JR Pure
£0.00 - £0.00
£0.00
£5.49
£5.49 - £5.49
£5.49

Premium Pure Turkey Paté is made with ONLY the best cuts of premium Turkey - no offal, no fillers, no herbs, no preservatives, nothing... just top ...

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£0.00 - £0.00
£0.00
£5.49
£5.49 - £5.49
£5.49
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Denzel's Easter Chocolate Buttons Dog Treats - 90g

Denzel's
£2.99 - £2.99
£2.99
£2.99 - £2.99
£2.99

Brand new for Easter 2026, Denzel's Easter Chocolate Buttons Dog Treats - 90g are the perfect festive treats for your dog. These bite-size, soft-ba...

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£2.99 - £2.99
£2.99
£2.99 - £2.99
£2.99
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product packaging Sold out

Gourmet Venison Pate - 200g & 400g

JR Pure
£0.00 - £0.00
£0.00
£5.71 - £8.34
£5.71 - £8.34
£5.71

Spread, Slice, Train and Treat, our Gourmet Pate is a delectable and nutritious treat that will delight even the most discerning canine palates. Ma...

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£0.00 - £0.00
£0.00
£5.71 - £8.34
£5.71 - £8.34
£5.71
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Buddy Venison Training Snacks - 100g

Buddy Pet Foods
£6.59 - £6.59
£6.59
£6.59 - £6.59
£6.59

Small yummy pieces of training candy, packed with quality meat. We have produced these in two flavors – venison (deer) and beef (beef). In order f...

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£6.59 - £6.59
£6.59
£6.59 - £6.59
£6.59
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HOWND Playful Pup 8 Weeks+ Hypoallergenic Wellness Treats - 100g - Expiry 21st November 2025

HOWND
£2.90
£2.90 - £2.90
£2.90
£2.32
£2.32 - £2.32
£2.32

Expiry 21st November 2025 Playful Pup Wellness Treats with fresh Bananas and Marine Algae to support growing minds and active bodies. Tiny bites fo...

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£2.90
£2.90 - £2.90
£2.90
£2.32
£2.32 - £2.32
£2.32
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Training Snacks - Beef 100g

Buddy Pet Foods
£6.59 - £6.59
£6.59
£6.59 - £6.59
£6.59

Beef training snacks contain 95% quality beef. Beef contains a lot of biotin, which has a positive effect on metabolism and is good for your dog's...

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£6.59 - £6.59
£6.59
£6.59 - £6.59
£6.59
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Denzel's Love at First Bite Valentine’s Dog Treat Gift Box

Denzel's
£5.00 - £5.00
£5.00
£5.00 - £5.00
£5.00

Treat your dog to love at first bite this Valentine’s Day with Denzel’s limited edition Valentine’s Dog Treat Variety Gift Box. Beautifully present...

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£5.00 - £5.00
£5.00
£5.00 - £5.00
£5.00
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The Innocent Hound Strawberry Crush Hearts Dog Treats - 70g

The Innocent Hound
£0.00 - £0.00
£0.00
£5.49
£5.49 - £5.49
£5.49

Show your dog some extra love with Strawberry Crush Hearts, hand-crafted in Yorkshire with 60% British beef and sweet strawberries. Gently air-drie...

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£0.00 - £0.00
£0.00
£5.49
£5.49 - £5.49
£5.49
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Denzel’s Mistletoe Kisses - Mince Pie Festive Dog Treats - 90g

Denzel's
£3.00 - £3.00
£3.00
£3.00 - £3.00
£3.00

Pucker up with your pup and treat them to Denzel’s Mistletoe Kisses this Christmas. Limited edition heart-shaped treats with a tasty mince pie reci...

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£3.00 - £3.00
£3.00
£3.00 - £3.00
£3.00
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three treats
Cover of box
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W'ZIS? Lampost & Chips Training Treats Box

W'ZIS
£2.95 - £2.95
£2.95
£2.95 - £2.95
£2.95

100% natural, grain-free, plant-based treats have a deliberately firm texture and angular profile to prolong the eating time and promote teeth cle...

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£2.95 - £2.95
£2.95
£2.95 - £2.95
£2.95
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three treats next to a tin
cover of the box
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W'ZIS? Slipper & Biscuit Training Treats Box

W'ZIS
£2.95 - £2.95
£2.95
£2.95 - £2.95
£2.95

100% natural, grain-free, plant-based treats have a deliberately firm texture and angular profile to prolong the eating time and promote teeth clea...

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£2.95 - £2.95
£2.95
£2.95 - £2.95
£2.95
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W'ZIS? Postman & Chips Training Treats Pouch

W'ZIS
£4.50 - £4.50
£4.50
£4.50 - £4.50
£4.50

Keep your W’ZIS treats fresher for longer with our new resealable pouches.  Our 100% natural, grain-free, plant-based treats have a deliberately fi...

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£4.50 - £4.50
£4.50
£4.50 - £4.50
£4.50
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W'ZIS? Wowzers Training Treats Pouch

W'ZIS
£4.50 - £4.50
£4.50
£4.50 - £4.50
£4.50

Keep your W’ZIS treats fresher for longer with our new resealable pouches.  Our 100% natural, grain-free, plant-based treats have a deliberately fi...

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£4.50 - £4.50
£4.50
£4.50 - £4.50
£4.50
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product packaging
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Lily's Kitchen Cracking Pork with Apple Sausages - 70g

Lily's Kitchen
£3.99 - £3.99
£3.99
£3.99 - £3.99
£3.99

A cracking bag of succulent little sausages packed with irresistible, proper meat, you'll get more waggs than ever before! Made with freshly prepar...

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£3.99 - £3.99
£3.99
£3.99 - £3.99
£3.99
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Meaty Burgers - Venison (Deer Burgers) 100g

Buddy Pet Foods
£6.59 - £6.59
£6.59
£6.59 - £6.59
£6.59

Our luxury snack Deer Burgers contain 95% deer meat of the highest quality, as well as 5% natural vegetable glycerin. The venison burgers are low ...

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£6.59 - £6.59
£6.59
£6.59 - £6.59
£6.59
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Denzel's Valentine's Heart, Peanut Butter, Strawberries & Carob

Denzel's
£2.90 - £2.90
£2.90
£2.90 - £2.90
£2.90

Denzel's limited edition Valentine's Hearts are made with peanut butter, strawberries and carob. They're also vegan-friendly. This special pack of ...

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£2.90 - £2.90
£2.90
£2.90 - £2.90
£2.90
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FAQs

What are soft dog treats and when should I use them?

Soft dog treats are moist, chewy treats with a pliable texture, as opposed to crunchy biscuits or dried chews. They're particularly well-suited for training because they can be broken into tiny pieces, eaten quickly and tend to be more aromatic than dry treats, making them highly motivating for dogs. They're also easier for older dogs or puppies who may struggle with hard textures.

Are soft treats good for training?

Absolutely, soft treats are among the most popular choices for reward-based training. Their texture means they can be eaten in seconds without interrupting a training session and their smell makes them effective even in distracting outdoor environments. Pairing soft treats with a dog treat bag means you can keep them easily accessible on walks or at training classes. For more challenging commands or high-distraction situations, step up to high value treats.

Do soft treats have a shorter shelf life than dry treats?

Yes, generally. Soft treats contain more moisture than dry biscuits, which means they can dry out or go stale faster once opened. Always reseal the packet tightly after use, or transfer to an airtight container. Check the best-before date before feeding and if you're buying in bulk, storing spare packets in a cool, dry cupboard helps maintain freshness. If you spot any mould, discard the treat immediately.

Can I give soft treats to my puppy?

Many soft treats are suitable for puppies, but always check the age guidance on the packet first. For young pups, look for specifically formulated puppy treats that are appropriately sized and made with gentle ingredients. Soft treats are particularly handy during early training as they can be broken into tiny pieces to suit a puppy's smaller appetite and shorter attention span.