Christmas is a big deal, so why should humans have all the fun?

The Sweet William Christmas Dog Treat Advent Calendar gives your pup their very own countdown to Christmas, with a tasty star-shaped treat waiting behind each of the 24 doors.

The treats are made with sweet potato alongside peas, carrot and linseed, then baked for a satisfying crunch. It is a simple, natural way to include your dog in the excitement of the festive season, one little treat at a time.

The charming calendar features Sweet William's Mischievous Mutts enjoying a snowy British village scene, making it just as lovely to have on display as it is exciting for your dog to open each morning.

The calendar measures approximately 32 x 21.5 cm.

Sweet potato (55%), potato starch, pea starch, pea fibre, tapioca starch, potato (5%), linseed (4%), pea (2%), fresh carrot (2%), rapeseed oil and olive oil (1%).

Analytical constituents:

• Protein: 6%
• Crude fibre: 3.5%
• Fat: 5%
• Crude ash: 4%

The recipe is grain free and contains no added artificial colours, flavours or preservatives.

Feeding Guide

Give your dog the treats as part of their daily diet and adjust their usual food accordingly. The calendar is designed to provide a festive treat each day throughout December rather than replace your dog's normal complete food.

Storage

Keep the calendar and treats stored somewhere cool and dry, away from direct sunlight. Always ensure fresh drinking water is available.

Sweet William Designs is a British brand inspired by founder Emma Wood's much-loved Black Labrador, William. The brand's Mischievous Mutts collection has grown into its signature range, combining dogs, British humour and everyday products with a distinctly playful character. Its designs are created at the company's studio in Greenwich, London.