Shelby the Shark brings a mix of textures and sounds to everyday play. His soft, stuffed body is paired with crinkly fins and a built-in squeaker, making him a characterful companion for interactive games and relaxed downtime.

4 x 5.5 x 13.5 in

Introduce Shelby during a supervised play session and let your dog explore the different textures and sounds.

1. Squeeze the toy to engage your dog with the squeaker.
2. Encourage gentle games of fetch or interactive play.
3. Let your dog investigate the crinkly fins.
4. Put the toy away after play if your dog tends to chew or pull at plush toys.

Check the toy regularly and remove it from use if the fabric tears, seams open or internal parts become exposed.

Materials

Shelby is made from soft plush fabric with inner stuffing, embroidered facial details, crinkle material in the fins and a medium Blaster squeaker.

Care

Machine wash cold on a gentle cycle, then air dry. Check seams, fins and fabric regularly for damage. Do not return the toy to your dog until it is fully dry. Remove the toy if it becomes torn or the squeaker or stuffing is exposed.

Supervise your dog during play, especially if they are prone to chewing or shredding toys.

ZippyPaws creates playful dog toys designed to make everyday play more engaging, combining characterful designs with interactive features that encourage dogs to explore, search and play. Its Zippy Burrow range is built around the simple idea of hiding smaller squeaky toys inside a larger plush character, giving dogs a repeatable hide-and-seek game that provides both entertainment and mental enrichment. The NomNomz range reflects that playful approach, turning favourite foods into plush toys dogs love. The ecoZippy collection focuses on toys made with natural materials, including jute and cotton. Its Jute RopeTugz brings this approach to interactive play, combining a practical rope design with suede details for dogs who enjoy a shared game of tug.