COYA Kibble Plus takes a different approach to dry food, blending high-quality kibble with genuinely irresistible freeze-dried beef pieces. It's designed to gradually introduce the benefits of raw meat into your dog's diet without a dramatic switch, making it a handy option for puppies transitioning to higher-protein food or any dog you'd like to move toward a richer, meatier diet. Added botanical and fruit and veg pieces bring extra variety and support alongside the core beef recipe.

Composition: Beef 57% (Freshly Prepared Beef 24%, Beef Meal 21.5%, Freeze Dried Beef Pieces 5%, Beef Tallow 6.5%), Potato, Sweet Potato, Peas (4%), Vegetable Gravy, Beet Pulp, Minerals, Salmon Oil, Dried Carrot (0.5%), Prebiotic MOS (0.2%), Cranberry Extract, Blueberry Powder, Marigold Meal, Turmeric, Dried Spearmint. Calming Botanical Pack: Nettle, Rosehip, Chamomile and Lemon Balm. Green Freeze Dried Pieces (1.5%): including Swede, Peas, Flaxseed, Potato, Mint, Apple, Pear, Kelp. Red Freeze Dried Pieces (1.5%): including Swede, Beetroot, Flaxseed, Potato, Raspberry, Cranberry, Strawberry, Tomato.

Feeding Guide

Suitable for puppies transitioning to a higher-protein diet, as well as adult dogs. Introduce gradually alongside your dog's current food if switching diets, adjusting portions to their size, age and activity level.

Storage

Store in a cool, dry place in a sealed container or resealed bag to keep the kibble fresh.

COYA is on a mission to change raw feeding for good. Founded and based in Norfolk, UK, the brand was built around one simple idea: give dogs all the benefits of raw feeding, with none of the hassle.

Their range of freeze-dried raw food, toppers, treats and Kibble Plus is made from the freshest premium cuts of human-grade meat, combined with specially selected fruits and vegetables — crafted, never cooked, to deliver real raw nutrition in a cupboard-friendly format. No bulky storage, no defrosting, no mess.

Every recipe is grain-free and single-protein, with no fillers, no artificial flavours and no preservatives, simply freeze-dried to remove the water and lock in the goodness. This makes COYA an ideal choice for dogs with sensitive stomachs, as well as owners who want the gold standard of raw nutrition without the complexity of traditional raw feeding. 

At its core, COYA is a community of passionate pet lovers who believe in the power of quality nutrition and that every dog, regardless of their owner's lifestyle, deserves to thrive on a diet that's as close to nature as possible.