Skip to content
☀️ SUMMER SALE: UP TO 50% OFF SITEWIDE. DISCOUNT APPLIED TO CART ☀️
SUMMER SALE: UP TO 50% SITEWIDE. APPLIED TO CART

Dog Training Treats

The Innocent Hound Sliced Venison Dog Sausage Treats - 70g

The Innocent Hound
Original price £0.00 - Original price £0.00
Original price £0.00
£5.49
£5.49 - £5.49
Current price £5.49

Treat your dog to titbit-sized slices of British venison sausage that make training sessions a joy! Made with single-protein venison, these tasty t...

View full details
Original price £0.00 - Original price £0.00
Original price £0.00
£5.49
£5.49 - £5.49
Current price £5.49
Sold out

Denzel's Easter Chocolate Buttons Dog Treats - 90g

Denzel's
Original price £2.99 - Original price £2.99
Original price
£2.99
£2.99 - £2.99
Current price £2.99

Brand new for Easter 2026, Denzel's Easter Chocolate Buttons Dog Treats - 90g are the perfect festive treats for your dog. These bite-size, soft-ba...

View full details
Original price £2.99 - Original price £2.99
Original price
£2.99
£2.99 - £2.99
Current price £2.99
Sold out

Buddy Venison Training Snacks - 100g

Buddy Pet Foods
Original price £6.59 - Original price £6.59
Original price
£6.59
£6.59 - £6.59
Current price £6.59

Small yummy pieces of training candy, packed with quality meat. We have produced these in two flavors – venison (deer) and beef (beef). In order f...

View full details
Original price £6.59 - Original price £6.59
Original price
£6.59
£6.59 - £6.59
Current price £6.59
Sold out

HOWND Playful Pup 8 Weeks+ Hypoallergenic Wellness Treats - 100g - Expiry 21st November 2025

HOWND
Original price £2.90
Original price £2.90 - Original price £2.90
Original price £2.90
Current price £2.32
£2.32 - £2.32
Current price £2.32

Expiry 21st November 2025 Playful Pup Wellness Treats with fresh Bananas and Marine Algae to support growing minds and active bodies. Tiny bites fo...

View full details
Original price £2.90
Original price £2.90 - Original price £2.90
Original price £2.90
Current price £2.32
£2.32 - £2.32
Current price £2.32
Sold out

Training Snacks - Beef 100g

Buddy Pet Foods
Original price £6.59 - Original price £6.59
Original price
£6.59
£6.59 - £6.59
Current price £6.59

Beef training snacks contain 95% quality beef. Beef contains a lot of biotin, which has a positive effect on metabolism and is good for your dog's...

View full details
Original price £6.59 - Original price £6.59
Original price
£6.59
£6.59 - £6.59
Current price £6.59
Sold out

Denzel's Love at First Bite Valentine’s Dog Treat Gift Box

Denzel's
Original price £5.00 - Original price £5.00
Original price
£5.00
£5.00 - £5.00
Current price £5.00

Treat your dog to love at first bite this Valentine’s Day with Denzel’s limited edition Valentine’s Dog Treat Variety Gift Box. Beautifully present...

View full details
Original price £5.00 - Original price £5.00
Original price
£5.00
£5.00 - £5.00
Current price £5.00
Sold out

The Innocent Hound Strawberry Crush Hearts Dog Treats - 70g

The Innocent Hound
Original price £0.00 - Original price £0.00
Original price £0.00
£5.49
£5.49 - £5.49
Current price £5.49

Show your dog some extra love with Strawberry Crush Hearts, hand-crafted in Yorkshire with 60% British beef and sweet strawberries. Gently air-drie...

View full details
Original price £0.00 - Original price £0.00
Original price £0.00
£5.49
£5.49 - £5.49
Current price £5.49
Sold out

W'ZIS? Postman & Roast Training Treats Pouch

W'ZIS
Original price £4.50 - Original price £4.50
Original price
£4.50
£4.50 - £4.50
Current price £4.50

Keep your W’ZIS treats fresher for longer with our new resealable pouches.  Our 100% natural, grain-free, plant-based treats have a deliberately fi...

View full details
Original price £4.50 - Original price £4.50
Original price
£4.50
£4.50 - £4.50
Current price £4.50
Sold out

W'ZIS? Lampost & Chips Training Treats Box

W'ZIS
Original price £2.95 - Original price £2.95
Original price
£2.95
£2.95 - £2.95
Current price £2.95

100% natural, grain-free, plant-based treats have a deliberately firm texture and angular profile to prolong the eating time and promote teeth cle...

View full details
Original price £2.95 - Original price £2.95
Original price
£2.95
£2.95 - £2.95
Current price £2.95
Sold out

W'ZIS? Wowzers Dog Training Treats Box

W'ZIS
Original price £2.95 - Original price £2.95
Original price
£2.95
£2.95 - £2.95
Current price £2.95

Our 100% natural, grain-free, plant-based training treats are smaller, a little softer, with just half the calories Ideal for training and frequen...

View full details
Original price £2.95 - Original price £2.95
Original price
£2.95
£2.95 - £2.95
Current price £2.95
Sold out

Buddy Pet Foods Beef & Duck Sticks - 100g

Buddy Pet Foods
Original price £6.59
Original price £6.59 - Original price £6.59
Original price £6.59
Current price £3.30
£3.30 - £3.30
Current price £3.30

Rich in collagen from natural beef hide, these chews don’t just support oral health – they also help maintain strong joints, cartilage, ligaments,...

View full details
Original price £6.59
Original price £6.59 - Original price £6.59
Original price £6.59
Current price £3.30
£3.30 - £3.30
Current price £3.30
Sold out

Pet Munchies Wild Salmon Strips

Pet Munchies
Original price £3.25 - Original price £3.25
Original price
£3.25
£3.25 - £3.25
Current price £3.25

This is a premium gourmet treat made with 100% natural human grade Wild Salmon meat.  No artificial colours or flavours. A healthy source of Omega ...

View full details
Original price £3.25 - Original price £3.25
Original price
£3.25
£3.25 - £3.25
Current price £3.25
Sold out

The Innocent Cat Tuna & Crab Slice Cat Treats with Parsley - 70g

The Innocent Hound
Original price £0.00 - Original price £0.00
Original price £0.00
£4.99
£4.99 - £4.99
Current price £4.99

Expiry 9th October 2025The Innocent Cat Tuna & Crab Slices with Parsley Grain free - Low fat - Hypoallergenic - Made in Britain.These indulgen...

View full details
Original price £0.00 - Original price £0.00
Original price £0.00
£4.99
£4.99 - £4.99
Current price £4.99
Sold out

W'ZIS? Slipper & Biscuit Training Treats Box

W'ZIS
Original price £2.95 - Original price £2.95
Original price
£2.95
£2.95 - £2.95
Current price £2.95

100% natural, grain-free, plant-based treats have a deliberately firm texture and angular profile to prolong the eating time and promote teeth clea...

View full details
Original price £2.95 - Original price £2.95
Original price
£2.95
£2.95 - £2.95
Current price £2.95
Sold out

W'ZIS? Postman & Chips Training Treats Pouch

W'ZIS
Original price £4.50 - Original price £4.50
Original price
£4.50
£4.50 - £4.50
Current price £4.50

Keep your W’ZIS treats fresher for longer with our new resealable pouches.  Our 100% natural, grain-free, plant-based treats have a deliberately fi...

View full details
Original price £4.50 - Original price £4.50
Original price
£4.50
£4.50 - £4.50
Current price £4.50
Sold out

Meaty Duck Burger Treats for Dogs 100g

Buddy Pet Foods
Original price £6.49 - Original price £6.49
Original price
£6.49
£6.49 - £6.49
Current price £6.49

Duck Burgers made from 95% quality duck meat. Super premium snacks that are rich in magnesium, which is good for your dog's muscles and nervous sy...

View full details
Original price £6.49 - Original price £6.49
Original price
£6.49
£6.49 - £6.49
Current price £6.49
Sold out

W'ZIS? Triple Tin Triangle

W'ZIS
Original price £17.95 - Original price £17.95
Original price
£17.95
£17.95 - £17.95
Current price £17.95

A gift box containing 3 tins each containing 50g of product and their associated refill pack each containing 100g of treats.100% natural, grain-fre...

View full details
Original price £17.95 - Original price £17.95
Original price
£17.95
£17.95 - £17.95
Current price £17.95
Sold out

W'ZIS? Wowzers Training Treats Pouch

W'ZIS
Original price £4.50 - Original price £4.50
Original price
£4.50
£4.50 - £4.50
Current price £4.50

Keep your W’ZIS treats fresher for longer with our new resealable pouches.  Our 100% natural, grain-free, plant-based treats have a deliberately fi...

View full details
Original price £4.50 - Original price £4.50
Original price
£4.50
£4.50 - £4.50
Current price £4.50
Sold out

The Innocent Hound Wild Game Sausages with Pumpkin & Cinnamon - 5pcs

The Innocent Hound
Original price £0.00 - Original price £0.00
Original price £0.00
£5.49
£5.49 - £5.49
Current price £5.49

Treat your dog to a luxurious blend of sustainably sourced wild salmon and British venison, enhanced with a hint of pumpkin and cinnamon for a warm...

View full details
Original price £0.00 - Original price £0.00
Original price £0.00
£5.49
£5.49 - £5.49
Current price £5.49
Sold out

The Innocent Cat Chicken & Duck Slice Catnip Cat Treats - 70g

The Innocent Hound
Original price £0.00 - Original price £0.00
Original price £0.00
£4.99
£4.99 - £4.99
Current price £4.99

Grain free, hypoallergenic, luxury cat treats. With a delicious combination of fresh duck, chicken and a hint of catnip, these hypoallergenic treat...

View full details
Original price £0.00 - Original price £0.00
Original price £0.00
£4.99
£4.99 - £4.99
Current price £4.99
Sold out

Meaty Burgers - Venison (Deer Burgers) 100g

Buddy Pet Foods
Original price £6.59 - Original price £6.59
Original price
£6.59
£6.59 - £6.59
Current price £6.59

Our luxury snack Deer Burgers contain 95% deer meat of the highest quality, as well as 5% natural vegetable glycerin. The venison burgers are low ...

View full details
Original price £6.59 - Original price £6.59
Original price
£6.59
£6.59 - £6.59
Current price £6.59
Sold out

FAQs

What do professional dog trainers use for treats?

Professional trainers tend to favour soft, small, high-meat treats that dogs find genuinely exciting, the kind that hold attention even in distracting environments. Soft treats are particularly popular because they can be eaten quickly without breaking the training rhythm and their strong smell makes them more motivating for most dogs. Meat-based options with a high protein content, such as chicken, duck, venison, liver and salmon being among the most widely used.

What training treats do vets recommend?

While individual vet recommendations vary, the general consensus favours treats that are small, low in calories, made from natural ingredients and easily digestible, particularly for puppies or dogs with sensitive stomachs. Treats should complement rather than disrupt a balanced diet, which is why low-fat and natural options tend to be recommended for regular training use.
At Wooof, options meeting these criteria include the Denzel's Puppy Bites that are made from 100% natural ingredients, gently baked in the UK and low-calorie by design, making them suitable from early puppyhood. The Innocent Hound Puppy Training Treats, designed for dogs from 8 weeks old, use 80% fresh British lamb in a simple single-protein recipe, which is a reassuring choice for puppies or dogs with ingredient sensitivities. For adult dogs, natural treats and low-fat dog treats are worth exploring if calorie management is a concern. As a general rule, all treats should make up no more than 10% of your dog's daily calorie intake, a guideline reflected in the feeding guides across the Pet Munchies range at Wooof.

How many training treats a day for a dog?

There is no single fixed number, as it depends on the size of the treat, the size of the dog and how intensively you're training. The practical guideline across the treat industry and reflected in the feeding guides for products like the Pet Munchies Training Treats range is that treats should make up no more than 10% of your dog's total daily calorie intake. For active training sessions using multiple small treats, this can add up quickly.
The most effective way to manage treat volume is to use genuinely small pieces, many soft training treats can be broken into even smaller portions without losing their appeal. This lets you reward frequently without overfeeding. On high-training days, it's also sensible to reduce your dog's main meal slightly to compensate. If you're training a puppy, puppy-specific treats are formulated with younger dogs' digestive systems in mind and are a safer choice than adult treats in large quantities. Using enrichment tools like lick mats or treat dispensers alongside treat-based training can also help spread rewards out in a lower-calorie way.

What makes a good dog training treat?

Wooof's own range is built around a clear principle: the right training treat should be packed with flavour, easy to chew and perfectly sized for quick rewards, keeping your dog focused and motivated throughout the session. Breaking that down into practical criteria:
- Small size is essential. A treat that takes 30 seconds to chew breaks your dog's concentration and slows the session. All the training treats in Wooof's range from the Pet Munchies bite-sized treats to Denzel's Coins and The Innocent Hound's sliced sausages are sized so your dog can eat and refocus quickly.
- High meat content and strong smell drive motivation. Dogs respond most reliably to treats with a clear, appealing scent. Chicken, liver, duck, venison and salmon are among the most effective, which is why they feature so prominently in Wooof's training treat range. The COYA Freeze-Dried Raw Treats are particularly high-value in this regard, freeze-drying preserves the raw flavour and scent intensity.
- Softness makes treats easier to eat fast and is gentler on puppies' teeth and older dogs' mouths. Soft treats are the go-to for most training contexts for this reason.
- Natural, simple ingredients matter for regular use, if you're rewarding frequently throughout the day, you want treats made with ingredients you can feel good about. Natural dog treats and low-fat options are worth keeping in rotation alongside your main training treats. Keeping a dog treat bag on your walks makes it easy to reward in the moment, wherever you are.