Skip to content
WHILE STOCKS LAST: PUPSICLE TOY REFILL POPS - 3 BAGS FOR THE PRICE OF 2
STOCK UP ON PUPSICLE TOY REFILL POPS: 3 FOR 2

Soft Dog Treats

product packaging

Denzel's Salmon, Peanut Butter & Sweet Potato - Puppy Bites

Denzel's
£2.90 - £2.90
£2.90
£2.90 - £2.90
£2.90

Denzel's soft, squishy Puppy Bites are made from 100% natural ingredients, gently baked in the UK into tasty, bite-size treats. They're low cal so ...

View full details
£2.90 - £2.90
£2.90
£2.90 - £2.90
£2.90

Natures Deli Sweet Potato Paste for Dogs - 100g

Natures Deli
£3.49 - £3.49
£3.49
£3.49 - £3.49
£3.49

The Natures Deli Paste recipes are a complementary grain free, gluten free and hypoallergenic pet treat for dogs. Each paste comes in a handy pouch...

View full details
£3.49 - £3.49
£3.49
£3.49 - £3.49
£3.49

The Innocent Hound Sliced Duck Sausage Dog Treats with Cranberry - 70g

The Innocent Hound
£0.00 - £0.00
£0.00
£5.49
£5.49 - £5.49
£5.49

Make training or treat time extra special with our bite-sized sliced duck sausages. Made with 80% British duck and sweet whole cranberries, these t...

View full details
£0.00 - £0.00
£0.00
£5.49
£5.49 - £5.49
£5.49

W'ZIS? Treat Tin: Postman & Roast

W'ZIS
£6.95 - £6.95
£6.95
£6.95 - £6.95
£6.95

100% natural, grain-free, plant-based treats have a deliberately firm texture and angular profile to prolong the eating time and promote teeth clea...

View full details
£6.95 - £6.95
£6.95
£6.95 - £6.95
£6.95
two packs
hand holding three dental treats and a treat box

W'ZIS? Facelicker Dental Dog Training Treats Box

W'ZIS
£2.95 - £2.95
£2.95
£2.95 - £2.95
£2.95

100% natural, grain-free, plant-based treats have a deliberately firm texture and angular profile to prolong the eating time and promote teeth clea...

View full details
£2.95 - £2.95
£2.95
£2.95 - £2.95
£2.95

W'ZIS? Postman & Roast Training Treats Pouch

W'ZIS
£4.50 - £4.50
£4.50
£4.50 - £4.50
£4.50

Keep your W’ZIS treats fresher for longer with our new resealable pouches.  Our 100% natural, grain-free, plant-based treats have a deliberately fi...

View full details
£4.50 - £4.50
£4.50
£4.50 - £4.50
£4.50

W'ZIS? Facelicker Training Treats Pouch

W'ZIS
£4.50 - £4.50
£4.50
£4.50 - £4.50
£4.50

Keep your W’ZIS treats fresher for longer with our new resealable pouches.  Our 100% natural, grain-free, plant-based treats have a deliberately fi...

View full details
£4.50 - £4.50
£4.50
£4.50 - £4.50
£4.50

W'ZIS? Slipper & Biscuit Training Treats Pouch

W'ZIS
£4.50 - £4.50
£4.50
£4.50 - £4.50
£4.50

Keep your W’ZIS treats fresher for longer with our new resealable pouches.  Our 100% natural, grain-free, plant-based treats have a deliberately fi...

View full details
£4.50 - £4.50
£4.50
£4.50 - £4.50
£4.50
hand holding many treats in palm with three dogs behind
two packs of treats

W'ZIS? Wowzers Dog Training Treats Box

W'ZIS
£2.95 - £2.95
£2.95
£2.95 - £2.95
£2.95

Our 100% natural, grain-free, plant-based training treats are smaller, a little softer, with just half the calories Ideal for training and frequen...

View full details
£2.95 - £2.95
£2.95
£2.95 - £2.95
£2.95
Smoky Dental Fang with dog
Smoky Dental Fang Product Image

W'ZIS? Oaky Smokey Fang Dental Dog Chews - 12 Pack

W'ZIS
£9.95 - £9.95
£9.95
£9.95 - £9.95
£9.95

What’s the W’ZIS Fang? It’s the teeth of W'ZIS? identity, their bat-signal, a call to arms to fight all dull, brown and bone-shaped treats. And its...

View full details
£9.95 - £9.95
£9.95
£9.95 - £9.95
£9.95
W'ZIS Smoky Dubya chew being held by a human hand with packaging behind
W'ZIS Smoky Dubya in packaging with gree background

W'ZIS? Smoky Dubya Longer-Lasting Chew with Fillable Holes - 8 Pack

W'ZIS
£9.95 - £9.95
£9.95
£9.95 - £9.95
£9.95

The Smoky Dubya - 8 Chew Pack. A longer-lasting chew with added bonus of fillable holes. The Dubya can be chewed on its own or fill the holes with ...

View full details
£9.95 - £9.95
£9.95
£9.95 - £9.95
£9.95

W'ZIS? Tin Gift Box: Slipper & Biscuit

W'ZIS
£9.95 - £9.95
£9.95
£9.95 - £9.95
£9.95

A gift box containing 3 tins each containing 50g of product and their associated refill pack each containing 100g of treats. 100% natural, grain-fr...

View full details
£9.95 - £9.95
£9.95
£9.95 - £9.95
£9.95

W'ZIS? Nutty Dubya Longer-Lasting Chew with Fillable Holes - 8 Pack

W'ZIS
£9.95 - £9.95
£9.95
£9.95 - £9.95
£9.95

W’ZIS Nutty Dubya - Fillable ‘W’ Dog Chews with Peanut Butter Flavour (8-Pack) Shaped for easy gripping the Dubya is a treat, a toy, and a boredom-...

View full details
£9.95 - £9.95
£9.95
£9.95 - £9.95
£9.95

W'ZIS? Triple Tin Triangle

W'ZIS
£17.95 - £17.95
£17.95
£17.95 - £17.95
£17.95

A gift box containing 3 tins each containing 50g of product and their associated refill pack each containing 100g of treats.100% natural, grain-fre...

View full details
£17.95 - £17.95
£17.95
£17.95 - £17.95
£17.95
Sold out

The Innocent Hound Salmon Bites Dog Treats with Sweet Potato - 70g

The Innocent Hound
£0.00 - £0.00
£0.00
£5.49
£5.49 - £5.49
£5.49

Reward your pup without the guilt with our low-fat, flavour-packed treats. Made with fresh salmon, British venison, and sweet potato, these air-dri...

View full details
£0.00 - £0.00
£0.00
£5.49
£5.49 - £5.49
£5.49
Sold out
Sold out

Buddy Pet Foods Veggie Sweet Potato Snacks - 100g

Buddy Pet Foods
£6.59 - £6.59
£6.59
£6.59 - £6.59
£6.59

98% sweet potato and 2% guar seeds.  No-meat filets - Veggie Sweet Potato is a vegan super premium snack which contain fresh sweet potatoes of ver...

View full details
£6.59 - £6.59
£6.59
£6.59 - £6.59
£6.59
Sold out
Sold out

Denzel’s Mistletoe Kisses - Mince Pie Festive Dog Treats - 90g

Denzel's
£3.00 - £3.00
£3.00
£3.00 - £3.00
£3.00

Pucker up with your pup and treat them to Denzel’s Mistletoe Kisses this Christmas. Limited edition heart-shaped treats with a tasty mince pie reci...

View full details
£3.00 - £3.00
£3.00
£3.00 - £3.00
£3.00
Sold out
Sold out

Denzel's Christmas Gingerbread House Dog Treats Gift Box - 180g

Denzel's
£5.00 - £5.00
£5.00
£5.00 - £5.00
£5.00

A festive treat for your furry friend! Bring Christmas cheer to your pup with Denzel’s Gingerbread House Gift Box – a delightful collection of thre...

View full details
£5.00 - £5.00
£5.00
£5.00 - £5.00
£5.00
Sold out
three treats
Cover of box
Sold out

W'ZIS? Lampost & Chips Training Treats Box

W'ZIS
£2.95 - £2.95
£2.95
£2.95 - £2.95
£2.95

100% natural, grain-free, plant-based treats have a deliberately firm texture and angular profile to prolong the eating time and promote teeth cle...

View full details
£2.95 - £2.95
£2.95
£2.95 - £2.95
£2.95
Sold out
Black coffin-shaped packaging with Halloween-themed text and graphics on a white background
Denzel's Tomb of Treats for dogs packaging on a white background
Sold out

Denzel's Halloween Tomb of Treats Dog Treats Gift Box

Denzel's
£5.00 - £5.00
£5.00
£5.00 - £5.00
£5.00

R.I.P. into tasty treats this spooky season with Denzel’s Tomb of Treats gift box for dogs. Find a mix of three different limited-edition Halloween...

View full details
£5.00 - £5.00
£5.00
£5.00 - £5.00
£5.00
Sold out
three treats next to a tin
cover of the box
Sold out

W'ZIS? Slipper & Biscuit Training Treats Box

W'ZIS
£2.95 - £2.95
£2.95
£2.95 - £2.95
£2.95

100% natural, grain-free, plant-based treats have a deliberately firm texture and angular profile to prolong the eating time and promote teeth clea...

View full details
£2.95 - £2.95
£2.95
£2.95 - £2.95
£2.95
Sold out
Sold out

W'ZIS? Postman & Chips Training Treats Pouch

W'ZIS
£4.50 - £4.50
£4.50
£4.50 - £4.50
£4.50

Keep your W’ZIS treats fresher for longer with our new resealable pouches.  Our 100% natural, grain-free, plant-based treats have a deliberately fi...

View full details
£4.50 - £4.50
£4.50
£4.50 - £4.50
£4.50
Sold out
Sold out

W'ZIS? Wowzers Training Treats Pouch

W'ZIS
£4.50 - £4.50
£4.50
£4.50 - £4.50
£4.50

Keep your W’ZIS treats fresher for longer with our new resealable pouches.  Our 100% natural, grain-free, plant-based treats have a deliberately fi...

View full details
£4.50 - £4.50
£4.50
£4.50 - £4.50
£4.50
Sold out

FAQs

What are soft dog treats and when should I use them?

Soft dog treats are moist, chewy treats with a pliable texture, as opposed to crunchy biscuits or dried chews. They're particularly well-suited for training because they can be broken into tiny pieces, eaten quickly and tend to be more aromatic than dry treats, making them highly motivating for dogs. They're also easier for older dogs or puppies who may struggle with hard textures.

Are soft treats good for training?

Absolutely, soft treats are among the most popular choices for reward-based training. Their texture means they can be eaten in seconds without interrupting a training session and their smell makes them effective even in distracting outdoor environments. Pairing soft treats with a dog treat bag means you can keep them easily accessible on walks or at training classes. For more challenging commands or high-distraction situations, step up to high value treats.

Do soft treats have a shorter shelf life than dry treats?

Yes, generally. Soft treats contain more moisture than dry biscuits, which means they can dry out or go stale faster once opened. Always reseal the packet tightly after use, or transfer to an airtight container. Check the best-before date before feeding and if you're buying in bulk, storing spare packets in a cool, dry cupboard helps maintain freshness. If you spot any mould, discard the treat immediately.

Can I give soft treats to my puppy?

Many soft treats are suitable for puppies, but always check the age guidance on the packet first. For young pups, look for specifically formulated puppy treats that are appropriately sized and made with gentle ingredients. Soft treats are particularly handy during early training as they can be broken into tiny pieces to suit a puppy's smaller appetite and shorter attention span.