Skip to content
WHILE STOCKS LAST: PUPSICLE TOY REFILL POPS - 3 BAGS FOR THE PRICE OF 2
STOCK UP ON PUPSICLE TOY REFILL POPS: 3 FOR 2

Soft Dog Treats

COYA Adult Dog Food Treats, Freeze-Dried Raw - 40g - Pork, Turkey, Chicken, Beef

Coya
Original price £3.49 - Original price £3.49
Original price
£3.49
£3.49 - £3.49
Current price £3.49

COYA Freeze-Dried Raw Adult Dog Treats are the perfect way to add some raw deliciousness to your dog's every day routine. Made with raw ingredients...

View full details
Original price £3.49 - Original price £3.49
Original price
£3.49
£3.49 - £3.49
Current price £3.49

Denzel's Turkey & Apple Charm Rewards

Denzel's
Original price £3.00 - Original price £3.00
Original price
£3.00
£3.00 - £3.00
Current price £3.00

We believe all dogs deserve to be treated like royalty.Denzel's healthy and sustainable super premium rewards are the ultimate high-value treat for...

View full details
Original price £3.00 - Original price £3.00
Original price
£3.00
£3.00 - £3.00
Current price £3.00

Denzel's Halloween Spooktacular Bones for Dogs - 100g

Denzel's
Original price £2.90 - Original price £2.90
Original price
£2.90
£2.90 - £2.90
Current price £2.90

Denzel’s Spooktacular Bones are made with natural ingredients such as Turkey, pumpkin & apple! These healthy, low calorie Spooktacular bones ...

View full details
Original price £2.90 - Original price £2.90
Original price
£2.90
£2.90 - £2.90
Current price £2.90
Sold out

Gourmet Turkey Pate - 200g

JR Pure
Original price £0.00 - Original price £0.00
Original price £0.00
£5.49
£5.49 - £5.49
Current price £5.49

Premium Pure Turkey Paté is made with ONLY the best cuts of premium Turkey - no offal, no fillers, no herbs, no preservatives, nothing... just top ...

View full details
Original price £0.00 - Original price £0.00
Original price £0.00
£5.49
£5.49 - £5.49
Current price £5.49
Sold out

Lily's Kitchen Chicken with Turkey Nibbles Puppy Treats - 70g

Lily's Kitchen
Original price £3.99 - Original price £3.99
Original price
£3.99
£3.99 - £3.99
Current price £3.99

"Let the training begin! Packed full of lip-lickingly delicious, proper meat, your pup will be doing all their tricks in no time thanks to these ni...

View full details
Original price £3.99 - Original price £3.99
Original price
£3.99
£3.99 - £3.99
Current price £3.99
Sold out

Denzel's Christmas Gingerbread House Dog Treats Gift Box - 180g

Denzel's
Original price £5.00 - Original price £5.00
Original price
£5.00
£5.00 - £5.00
Current price £5.00

A festive treat for your furry friend! Bring Christmas cheer to your pup with Denzel’s Gingerbread House Gift Box – a delightful collection of thre...

View full details
Original price £5.00 - Original price £5.00
Original price
£5.00
£5.00 - £5.00
Current price £5.00
Sold out

Denzel's Halloween Tomb of Treats Dog Treats Gift Box

Denzel's
Original price £5.00 - Original price £5.00
Original price
£5.00
£5.00 - £5.00
Current price £5.00

R.I.P. into tasty treats this spooky season with Denzel’s Tomb of Treats gift box for dogs. Find a mix of three different limited-edition Halloween...

View full details
Original price £5.00 - Original price £5.00
Original price
£5.00
£5.00 - £5.00
Current price £5.00
Sold out

Denzel’s Crimbo Crackers - Turkey & Stuffing Dog Treats - 90g

Denzel's
Original price £3.00 - Original price £3.00
Original price
£3.00
£3.00 - £3.00
Current price £3.00

Treat your dog to a taste of Christmas with Denzel’s Crimbo Crackers. Tasty, cracker-shaped treats made with turkey and stuffing. Each cracker snap...

View full details
Original price £3.00 - Original price £3.00
Original price
£3.00
£3.00 - £3.00
Current price £3.00
Sold out

FAQs

What are soft dog treats and when should I use them?

Soft dog treats are moist, chewy treats with a pliable texture, as opposed to crunchy biscuits or dried chews. They're particularly well-suited for training because they can be broken into tiny pieces, eaten quickly and tend to be more aromatic than dry treats, making them highly motivating for dogs. They're also easier for older dogs or puppies who may struggle with hard textures.

Are soft treats good for training?

Absolutely, soft treats are among the most popular choices for reward-based training. Their texture means they can be eaten in seconds without interrupting a training session and their smell makes them effective even in distracting outdoor environments. Pairing soft treats with a dog treat bag means you can keep them easily accessible on walks or at training classes. For more challenging commands or high-distraction situations, step up to high value treats.

Do soft treats have a shorter shelf life than dry treats?

Yes, generally. Soft treats contain more moisture than dry biscuits, which means they can dry out or go stale faster once opened. Always reseal the packet tightly after use, or transfer to an airtight container. Check the best-before date before feeding and if you're buying in bulk, storing spare packets in a cool, dry cupboard helps maintain freshness. If you spot any mould, discard the treat immediately.

Can I give soft treats to my puppy?

Many soft treats are suitable for puppies, but always check the age guidance on the packet first. For young pups, look for specifically formulated puppy treats that are appropriately sized and made with gentle ingredients. Soft treats are particularly handy during early training as they can be broken into tiny pieces to suit a puppy's smaller appetite and shorter attention span.