Skip to content
WHILE STOCKS LAST: PUPSICLE TOY REFILL POPS - 3 BAGS FOR THE PRICE OF 2
STOCK UP ON PUPSICLE TOY REFILL POPS: 3 FOR 2

Soft Dog Treats

Denzel's Christmas Gingerbread Chews for Dogs

Denzel's
Original price £2.50 - Original price £2.50
Original price
£2.50
£2.50 - £2.50
Current price £2.50

Treat your furry friend to a festive snack with Denzel's Christmas Dog Chew Gingerbread. Made with all-natural ingredients, this gluten-free & ...

View full details
Original price £2.50 - Original price £2.50
Original price
£2.50
£2.50 - £2.50
Current price £2.50
Sold out

Denzel's Peanut Butter, Peppermint & Parsley Daily Dentals For Medium Dogs

Denzel's
Original price £3.29 - Original price £3.29
Original price
£3.29
£3.29 - £3.29
Current price £3.29

Denzel's healthy, sustainable daily dental chews are lovingly made in Ireland from 100% natural ingredients. No added sugar or nasties whatsoever.O...

View full details
Original price £3.29 - Original price £3.29
Original price
£3.29
£3.29 - £3.29
Current price £3.29

Natures Deli Peanut Butter Paste for Dogs - 100g

Natures Deli
Original price £3.49 - Original price £3.49
Original price
£3.49
£3.49 - £3.49
Current price £3.49

The Natures Deli Paste recipes are a complementary grain free, gluten free and hypoallergenic pet treat for dogs. Each paste comes in a handy pouch...

View full details
Original price £3.49 - Original price £3.49
Original price
£3.49
£3.49 - £3.49
Current price £3.49
Sold out

Denzel's Peanut Butter, Banana & Kale - Plant-Based Vegan Bites

Denzel's
Original price £2.90 - Original price £2.90
Original price
£2.90
£2.90 - £2.90
Current price £2.90

Denzel's soft, squishy bites are made from 100% natural ingredients, gently baked in the UK into tasty, bite-size treats. Don't worry they're low c...

View full details
Original price £2.90 - Original price £2.90
Original price
£2.90
£2.90 - £2.90
Current price £2.90
Sold out

Denzel's Peanut Butter Brownie Soft-Baked Bars - 60g

Denzel's
Original price £2.49 - Original price £2.49
Original price
£2.49
£2.49 - £2.49
Current price £2.49

For dogs who brunch, treat them to Denzel’s Peanut Butter Brownie Soft-Baked Bars. Made with 100% natural ingredients and gently baked in the UK in...

View full details
Original price £2.49 - Original price £2.49
Original price
£2.49
£2.49 - £2.49
Current price £2.49

Denzel's Pistachio Cheesecake Soft-Baked Bars - 60g

Denzel's
Original price £2.49 - Original price £2.49
Original price
£2.49
£2.49 - £2.49
Current price £2.49

For dogs who brunch, treat them to Denzel’s Pistachio Cheesecake Soft-Baked Bars. Made with 100% natural ingredients and gently baked in the UK int...

View full details
Original price £2.49 - Original price £2.49
Original price
£2.49
£2.49 - £2.49
Current price £2.49

Soopa Banana & Peanut Butter Dog Dental Sticks

Soopa
Original price £3.99 - Original price £3.99
Original price
£3.99
£3.99 - £3.99
Current price £3.99

Treat your dog to a nutritious, hypoallergenic dental stick packed with flavour! Made with 100% natural, human-grade ingredients, these grain-free ...

View full details
Original price £3.99 - Original price £3.99
Original price
£3.99
£3.99 - £3.99
Current price £3.99
Sold out

Denzel's Peanut Butter, Peppermint & Parsley Daily Dentals For Large Dogs

Denzel's
Original price £3.50 - Original price £3.50
Original price
£3.50
£3.50 - £3.50
Current price £3.50

Denzel's healthy, sustainable daily dental chews are lovingly made in Ireland from 100% natural ingredients. No added sugar or nasties whatsoever.O...

View full details
Original price £3.50 - Original price £3.50
Original price
£3.50
£3.50 - £3.50
Current price £3.50
Sold out

W'ZIS? Tin Gift Box: Slipper & Biscuit

W'ZIS
Original price £9.95 - Original price £9.95
Original price
£9.95
£9.95 - £9.95
Current price £9.95

A gift box containing 3 tins each containing 50g of product and their associated refill pack each containing 100g of treats. 100% natural, grain-fr...

View full details
Original price £9.95 - Original price £9.95
Original price
£9.95
£9.95 - £9.95
Current price £9.95

Denzel's NEW! Bites - Letters Peanut Butter & Banana Dog Treats - 90g

Denzel's
Original price £3.00 - Original price £3.00
Original price
£3.00
£3.00 - £3.00
Current price £3.00

Treat your dog to Denzel’s Letters: bite-sized letter-shaped treats. Made with tasty peanut butter and banana, our high qualit...

View full details
Original price £3.00 - Original price £3.00
Original price
£3.00
£3.00 - £3.00
Current price £3.00

Denzel's Tropical Soft-Baked Bars, Dog Chews

Denzel's
Original price £2.50 - Original price £2.50
Original price
£2.50
£2.50 - £2.50
Current price £2.50

Denzel's dog snacks are made from 100% natural ingredients, gently baked in the UK into tasty, snack-sized chews. We blend mango, coconut and ginge...

View full details
Original price £2.50 - Original price £2.50
Original price
£2.50
£2.50 - £2.50
Current price £2.50
Sold out

Denzel's Valentine's Heart, Peanut Butter, Strawberries & Carob

Denzel's
Original price £2.90 - Original price £2.90
Original price
£2.90
£2.90 - £2.90
Current price £2.90

Denzel's limited edition Valentine's Hearts are made with peanut butter, strawberries and carob. They're also vegan-friendly. This special pack of ...

View full details
Original price £2.90 - Original price £2.90
Original price
£2.90
£2.90 - £2.90
Current price £2.90
Sold out

FAQs

What are soft dog treats and when should I use them?

Soft dog treats are moist, chewy treats with a pliable texture, as opposed to crunchy biscuits or dried chews. They're particularly well-suited for training because they can be broken into tiny pieces, eaten quickly and tend to be more aromatic than dry treats, making them highly motivating for dogs. They're also easier for older dogs or puppies who may struggle with hard textures.

Are soft treats good for training?

Absolutely, soft treats are among the most popular choices for reward-based training. Their texture means they can be eaten in seconds without interrupting a training session and their smell makes them effective even in distracting outdoor environments. Pairing soft treats with a dog treat bag means you can keep them easily accessible on walks or at training classes. For more challenging commands or high-distraction situations, step up to high value treats.

Do soft treats have a shorter shelf life than dry treats?

Yes, generally. Soft treats contain more moisture than dry biscuits, which means they can dry out or go stale faster once opened. Always reseal the packet tightly after use, or transfer to an airtight container. Check the best-before date before feeding and if you're buying in bulk, storing spare packets in a cool, dry cupboard helps maintain freshness. If you spot any mould, discard the treat immediately.

Can I give soft treats to my puppy?

Many soft treats are suitable for puppies, but always check the age guidance on the packet first. For young pups, look for specifically formulated puppy treats that are appropriately sized and made with gentle ingredients. Soft treats are particularly handy during early training as they can be broken into tiny pieces to suit a puppy's smaller appetite and shorter attention span.