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WHILE STOCKS LAST: PUPSICLE TOY REFILL POPS - 3 BAGS FOR THE PRICE OF 2
STOCK UP ON PUPSICLE TOY REFILL POPS: 3 FOR 2

Soft Dog Treats

Denzel's Turkey & Apple Charm Rewards

Denzel's
Original price £3.00 - Original price £3.00
Original price
£3.00
£3.00 - £3.00
Current price £3.00

We believe all dogs deserve to be treated like royalty.Denzel's healthy and sustainable super premium rewards are the ultimate high-value treat for...

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Original price £3.00 - Original price £3.00
Original price
£3.00
£3.00 - £3.00
Current price £3.00

The Innocent Hound Venison Sausage Dog Treats with Chopped Apple - 7pcs

The Innocent Hound
Original price £0.00 - Original price £0.00
Original price £0.00
£5.49
£5.49 - £5.49
Current price £5.49

Treat your dog to something truly special with our British Venison & Apple Sausages. Made with 80% premium British venison and juicy chopped ap...

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Original price £0.00 - Original price £0.00
Original price £0.00
£5.49
£5.49 - £5.49
Current price £5.49

Soopa Dog Dental Sticks - Watermelon & Apple

Soopa
Original price £3.99 - Original price £3.99
Original price
£3.99
£3.99 - £3.99
Current price £3.99

Treat your dog to a delicious, nutritious snack that supports oral health and overall wellbeing! Soopa Dental Sticks are hypoallergenic, grain-free...

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Original price £3.99 - Original price £3.99
Original price
£3.99
£3.99 - £3.99
Current price £3.99

Soopa Dog Dental Sticks - Mango & Raspberry

Soopa
Original price £3.99 - Original price £3.99
Original price
£3.99
£3.99 - £3.99
Current price £3.99

Treat your dog to a superfood-packed snack that’s as delicious as it is nutritious! Soopa Dental Sticks are hypoallergenic, grain-free treats made ...

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Original price £3.99 - Original price £3.99
Original price
£3.99
£3.99 - £3.99
Current price £3.99

W'ZIS? Tin Gift Box: Slipper & Biscuit

W'ZIS
Original price £9.95 - Original price £9.95
Original price
£9.95
£9.95 - £9.95
Current price £9.95

A gift box containing 3 tins each containing 50g of product and their associated refill pack each containing 100g of treats. 100% natural, grain-fr...

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Original price £9.95 - Original price £9.95
Original price
£9.95
£9.95 - £9.95
Current price £9.95

Soopa Dog Dental Sticks - Apple & Blueberry

Soopa
Original price £3.99 - Original price £3.99
Original price
£3.99
£3.99 - £3.99
Current price £3.99

Looking for a delicious and healthy dog treat? Soopa Dental Sticks are hypoallergenic, grain-free chews made with 100% natural, human-grade ingredi...

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Original price £3.99 - Original price £3.99
Original price
£3.99
£3.99 - £3.99
Current price £3.99

Lily's Kitchen Cracking Pork with Apple Sausages - 70g

Lily's Kitchen
Original price £3.99 - Original price £3.99
Original price
£3.99
£3.99 - £3.99
Current price £3.99

A cracking bag of succulent little sausages packed with irresistible, proper meat, you'll get more waggs than ever before! Made with freshly prepar...

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Original price £3.99 - Original price £3.99
Original price
£3.99
£3.99 - £3.99
Current price £3.99
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FAQs

What are soft dog treats and when should I use them?

Soft dog treats are moist, chewy treats with a pliable texture, as opposed to crunchy biscuits or dried chews. They're particularly well-suited for training because they can be broken into tiny pieces, eaten quickly and tend to be more aromatic than dry treats, making them highly motivating for dogs. They're also easier for older dogs or puppies who may struggle with hard textures.

Are soft treats good for training?

Absolutely, soft treats are among the most popular choices for reward-based training. Their texture means they can be eaten in seconds without interrupting a training session and their smell makes them effective even in distracting outdoor environments. Pairing soft treats with a dog treat bag means you can keep them easily accessible on walks or at training classes. For more challenging commands or high-distraction situations, step up to high value treats.

Do soft treats have a shorter shelf life than dry treats?

Yes, generally. Soft treats contain more moisture than dry biscuits, which means they can dry out or go stale faster once opened. Always reseal the packet tightly after use, or transfer to an airtight container. Check the best-before date before feeding and if you're buying in bulk, storing spare packets in a cool, dry cupboard helps maintain freshness. If you spot any mould, discard the treat immediately.

Can I give soft treats to my puppy?

Many soft treats are suitable for puppies, but always check the age guidance on the packet first. For young pups, look for specifically formulated puppy treats that are appropriately sized and made with gentle ingredients. Soft treats are particularly handy during early training as they can be broken into tiny pieces to suit a puppy's smaller appetite and shorter attention span.