Skip to content
WHILE STOCKS LAST: PUPSICLE TOY REFILL POPS - 3 BAGS FOR THE PRICE OF 2
STOCK UP ON PUPSICLE TOY REFILL POPS: 3 FOR 2

Soft Dog Treats

Denzel's Banana Bread Soft-Baked Bars - 60g

Denzel's
Original price £2.49 - Original price £2.49
Original price
£2.49
£2.49 - £2.49
Current price £2.49

For dogs who brunch, treat them to Denzel’s Banana Bread Soft-Baked Bars. Made with 100% natural ingredients and gently baked in the UK into tasty ...

View full details
Original price £2.49 - Original price £2.49
Original price
£2.49
£2.49 - £2.49
Current price £2.49

Soopa Puppy Dog Dental Sticks - Banana & Pumpkin

Soopa
Original price £4.19 - Original price £4.19
Original price
£4.19
£4.19 - £4.19
Current price £4.19

Puppy-friendly chews, specially designed for younger teeth. Made with 100% natural banana and pumpkin, these superfood sticks are a tasty and nutri...

View full details
Original price £4.19 - Original price £4.19
Original price
£4.19
£4.19 - £4.19
Current price £4.19

Soopa Banana & Peanut Butter Dog Dental Sticks

Soopa
Original price £4.19 - Original price £4.19
Original price
£4.19
£4.19 - £4.19
Current price £4.19

Treat your dog to a nutritious, hypoallergenic dental stick packed with flavour! Made with 100% natural, human-grade ingredients, these grain-free ...

View full details
Original price £4.19 - Original price £4.19
Original price
£4.19
£4.19 - £4.19
Current price £4.19

Denzel's NEW! Bites - Letters Peanut Butter & Banana Dog Treats - 90g

Denzel's
Original price £3.00 - Original price £3.00
Original price
£3.00
£3.00 - £3.00
Current price £3.00

Treat your dog to Denzel’s Letters: bite-sized letter-shaped treats. Made with tasty peanut butter and banana, our high qualit...

View full details
Original price £3.00 - Original price £3.00
Original price
£3.00
£3.00 - £3.00
Current price £3.00

HOWND Playful Pup 8 Weeks+ Hypoallergenic Wellness Treats - 100g - Expiry 21st November 2025

HOWND
Original price £2.90
Original price £2.90 - Original price £2.90
Original price £2.90
Current price £2.32
£2.32 - £2.32
Current price £2.32

Expiry 21st November 2025 Playful Pup Wellness Treats with fresh Bananas and Marine Algae to support growing minds and active bodies. Tiny bites fo...

View full details
Original price £2.90
Original price £2.90 - Original price £2.90
Original price £2.90
Current price £2.32
£2.32 - £2.32
Current price £2.32
Sold out

FAQs

What are soft dog treats and when should I use them?

Soft dog treats are moist, chewy treats with a pliable texture, as opposed to crunchy biscuits or dried chews. They're particularly well-suited for training because they can be broken into tiny pieces, eaten quickly and tend to be more aromatic than dry treats, making them highly motivating for dogs. They're also easier for older dogs or puppies who may struggle with hard textures.

Are soft treats good for training?

Absolutely, soft treats are among the most popular choices for reward-based training. Their texture means they can be eaten in seconds without interrupting a training session and their smell makes them effective even in distracting outdoor environments. Pairing soft treats with a dog treat bag means you can keep them easily accessible on walks or at training classes. For more challenging commands or high-distraction situations, step up to high value treats.

Do soft treats have a shorter shelf life than dry treats?

Yes, generally. Soft treats contain more moisture than dry biscuits, which means they can dry out or go stale faster once opened. Always reseal the packet tightly after use, or transfer to an airtight container. Check the best-before date before feeding and if you're buying in bulk, storing spare packets in a cool, dry cupboard helps maintain freshness. If you spot any mould, discard the treat immediately.

Can I give soft treats to my puppy?

Many soft treats are suitable for puppies, but always check the age guidance on the packet first. For young pups, look for specifically formulated puppy treats that are appropriately sized and made with gentle ingredients. Soft treats are particularly handy during early training as they can be broken into tiny pieces to suit a puppy's smaller appetite and shorter attention span.