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Soft Dog Treats

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W'ZIS? Postman & Chips Training Treats Pouch

W'ZIS
£4.50 - £4.50
£4.50
£4.50 - £4.50
£4.50

Keep your W’ZIS treats fresher for longer with our new resealable pouches.  Our 100% natural, grain-free, plant-based treats have a deliberately fi...

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£4.50 - £4.50
£4.50
£4.50 - £4.50
£4.50
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Smoky Dental Fang with dog
Smoky Dental Fang Product Image Sold out

W'ZIS? Oaky Smokey Fang Dental Dog Chews - 12 Pack

W'ZIS
£9.95 - £9.95
£9.95
£9.95 - £9.95
£9.95

What’s the W’ZIS Fang? It’s the teeth of W'ZIS? identity, their bat-signal, a call to arms to fight all dull, brown and bone-shaped treats. And its...

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£9.95 - £9.95
£9.95
£9.95 - £9.95
£9.95
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Meaty Duck Burger Treats for Dogs 100g

Buddy Pet Foods
£6.49 - £6.49
£6.49
£6.49 - £6.49
£6.49

Duck Burgers made from 95% quality duck meat. Super premium snacks that are rich in magnesium, which is good for your dog's muscles and nervous sy...

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£6.49 - £6.49
£6.49
£6.49 - £6.49
£6.49
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W'ZIS? Triple Tin Triangle

W'ZIS
£17.95 - £17.95
£17.95
£17.95 - £17.95
£17.95

A gift box containing 3 tins each containing 50g of product and their associated refill pack each containing 100g of treats.100% natural, grain-fre...

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£17.95 - £17.95
£17.95
£17.95 - £17.95
£17.95
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Arden Grange Crunchy Bites Fresh Duck - 225g

Arden Grange
£3.49 - £3.49
£3.49
£3.49 - £3.49
£3.49

Reward your dog with Arden Grange Crunchy Bites with Fresh Duck, delicious hypoallergenic dog treats made with 34% duck and suitable for dogs and p...

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£3.49 - £3.49
£3.49
£3.49 - £3.49
£3.49
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The Innocent Hound From The Coast, Atlantic Salmon Air-Dried Dog Food - 1kg

The Innocent Hound
£0.00 - £0.00
£0.00
£31.99
£31.99 - £31.99
£31.99

Bring the fresh taste of the British coast to your dog’s bowl with our Atlantic Salmon & Coastal Mix. Made with 85% minced Atlantic salmon, thi...

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£0.00 - £0.00
£0.00
£31.99
£31.99 - £31.99
£31.99
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Denzel’s Crimbo Crackers - Turkey & Stuffing Dog Treats - 90g

Denzel's
£3.00 - £3.00
£3.00
£3.00 - £3.00
£3.00

Treat your dog to a taste of Christmas with Denzel’s Crimbo Crackers. Tasty, cracker-shaped treats made with turkey and stuffing. Each cracker snap...

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£3.00 - £3.00
£3.00
£3.00 - £3.00
£3.00
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W'ZIS? Wowzers Training Treats Pouch

W'ZIS
£4.50 - £4.50
£4.50
£4.50 - £4.50
£4.50

Keep your W’ZIS treats fresher for longer with our new resealable pouches.  Our 100% natural, grain-free, plant-based treats have a deliberately fi...

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£4.50 - £4.50
£4.50
£4.50 - £4.50
£4.50
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Arden Grange Dental Sticks Veggie, Mint & Superfoods - 180g

Arden Grange
£3.49 - £3.49
£3.49
£3.49 - £3.49
£3.49

Support your dog’s oral health withArden Grange Dental Sticks Veggie, Mint & Superfoods, plant-based, grain free dental chews developed as a de...

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£3.49 - £3.49
£3.49
£3.49 - £3.49
£3.49
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The Innocent Hound From The Woodland, British Venison Air-Dried Dog Food - 1kg

The Innocent Hound
£0.00 - £0.00
£0.00
£31.99
£31.99 - £31.99
£31.99

Celebrate the untamed bounty of the British woodland with our premium British Venison & Woodland Mix. Made with 85% lean British venison, this ...

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£0.00 - £0.00
£0.00
£31.99
£31.99 - £31.99
£31.99
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Meaty Burgers - Venison (Deer Burgers) 100g

Buddy Pet Foods
£6.59 - £6.59
£6.59
£6.59 - £6.59
£6.59

Our luxury snack Deer Burgers contain 95% deer meat of the highest quality, as well as 5% natural vegetable glycerin. The venison burgers are low ...

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£6.59 - £6.59
£6.59
£6.59 - £6.59
£6.59
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Denzel's Valentine's Heart, Peanut Butter, Strawberries & Carob

Denzel's
£2.90 - £2.90
£2.90
£2.90 - £2.90
£2.90

Denzel's limited edition Valentine's Hearts are made with peanut butter, strawberries and carob. They're also vegan-friendly. This special pack of ...

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£2.90 - £2.90
£2.90
£2.90 - £2.90
£2.90
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FAQs

What are soft dog treats and when should I use them?

Soft dog treats are moist, chewy treats with a pliable texture, as opposed to crunchy biscuits or dried chews. They're particularly well-suited for training because they can be broken into tiny pieces, eaten quickly and tend to be more aromatic than dry treats, making them highly motivating for dogs. They're also easier for older dogs or puppies who may struggle with hard textures.

Are soft treats good for training?

Absolutely, soft treats are among the most popular choices for reward-based training. Their texture means they can be eaten in seconds without interrupting a training session and their smell makes them effective even in distracting outdoor environments. Pairing soft treats with a dog treat bag means you can keep them easily accessible on walks or at training classes. For more challenging commands or high-distraction situations, step up to high value treats.

Do soft treats have a shorter shelf life than dry treats?

Yes, generally. Soft treats contain more moisture than dry biscuits, which means they can dry out or go stale faster once opened. Always reseal the packet tightly after use, or transfer to an airtight container. Check the best-before date before feeding and if you're buying in bulk, storing spare packets in a cool, dry cupboard helps maintain freshness. If you spot any mould, discard the treat immediately.

Can I give soft treats to my puppy?

Many soft treats are suitable for puppies, but always check the age guidance on the packet first. For young pups, look for specifically formulated puppy treats that are appropriately sized and made with gentle ingredients. Soft treats are particularly handy during early training as they can be broken into tiny pieces to suit a puppy's smaller appetite and shorter attention span.

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