Give your dog their very own Christmas countdown with the JR Pure Salmon Advent Calendar. Behind doors 1–24 you'll find JR's Pure Salmon Training Treats, making each morning a tasty opportunity for a little reward, training session or enrichment game.

Then comes the big one: door 25 contains a whole pack of Pure Salmon Sticks for an extra-special Christmas Day treat.

The calendar contains approximately 200 treats across the 25 doors and is made using JR's simple Pure Range recipe, with salmon as the only ingredient. The festive outer packaging is 100% recyclable and can even be repurposed for a bit of post-Christmas enrichment.

• Pure Salmon Training Treats: 100% Salmon
• Pure Salmon Sticks: 100% Salmon

Analytical Constituents:

• Crude Protein: 30.8%
• Crude Fat: 37.9%
• Moisture: 8.5%
• Crude Ash: 7.0%

Feeding Guide

This is a complementary pet food for dogs and should be given as part of a balanced diet. Suitable for puppies from 4 weeks old and dogs of all breeds and sizes. The smaller Training Treats are ideal for rewards and training, while the Pure Salmon Sticks make a more substantial Christmas Day treat. Always supervise your dog when feeding treats or chews and make sure fresh, clean drinking water is available.

Storage

Store according to the packaging instructions and keep the treats in suitable conditions to help maintain their quality.

JR Pet Products is a UK pet treat brand built around natural ingredients, straightforward recipes and single-source proteins. Founded by Jonathan and Rebecca, the business began with wild bird food before expanding into natural dog treats and chews.

JR places a strong emphasis on responsible sourcing, working with quality raw materials from the UK and Europe. Its team also includes nutritional and veterinary expertise, helping the brand develop products with dogs' everyday needs in mind.