Fly 'N' Feed is a genuinely clever bit of kit: toss it as a lightweight flying disc for high-energy fetch, then flip it over to reveal a dual-texture lick mat that helps your dog settle and unwind once the running's done. It's made from tooth-friendly, scuff-resistant rubber, so it's durable without being harsh on teeth or noisy on floors, and it's dishwasher-safe for easy cleanup between sessions.

It's genuinely versatile too, roll it up for travel, pop it flat for storage, or fill it with water after a game of fetch for an instant drink or cooling treat. It's best suited to dogs over 15lbs (around 7kg), since smaller dogs can sometimes find its weight a bit much, and it's designed for gentle to medium chewers rather than determined ones, it works brilliantly for fetch and lick mat enrichment, but shouldn't be left with your dog unsupervised as a standalone chew toy. Pair it with a spread like peanut butter, or one of Woof's own lick mat spreads, for extra enjoyment in lick mat mode.

1. Choose your mode: fetch or lick mat.

2. Fetch mode: toss the Fly 'N' Feed like a standard flying disc for a game of catch. Don't add any spreads during fetch play.

3. Lick mat mode: flip it over and spread peanut butter, a Woof lick mat spread, or your dog's favourite treat across the textured surface for calming enrichment.

4. After a game of fetch, you can also fill it with water for a quick drink or cool-down.

5. Once finished, hand wash with soapy water or place on the top rack of the dishwasher, then air dry.

Materials

Tooth-friendly, scuff-resistant natural rubber, approx. 0.5lbs (0.23kg)

Care

Hand wash with soapy water, or place on the top rack of the dishwasher; air dry before storing or reusing

Note: Designed for fetch and lick mat enrichment, not as an unsupervised chew toy

WOOF is a US-based pet wellness brand dedicated to creating innovative enrichment toys and wholesome treats that make dogs happier, healthier and more engaged. Best known for the award-winning Pupsicle, WOOF combines play and wellness through thoughtfully designed products that support mental stimulation, calm behaviour and everyday enrichment. Founded by dog lover Daniel Haarburger after creating the original Pupsicle for his rescue dog Milo, the brand has quickly become a favourite among modern dog owners looking for safer, cleaner and longer-lasting enrichment solutions. Today, millions of dogs worldwide enjoy WOOF’s interactive toys, functional treats and dog-first designs created to strengthen the bond between pets and their people.