Brain Freeze lives in the coldest mountain known by mankind, and brings a bit of that chill straight to chew time with a fresh mint scent that's guaranteed to grab your dog's attention. It's built from a durable TPR rubber exterior wrapped around a tough nylon core, giving it a genuine mix of textures that dogs love to work their teeth over.

That textured surface isn't just for fun either, it's designed to help support dental health while your dog chews, working almost like a built-in toothbrush during play. At roughly 10cm x 4cm x 7.5cm, Brain Freeze is best suited to small and medium dogs, and, like the rest of the Brainies range, it's intended for light to moderate chewers rather than particularly strong or determined ones.

1. Offer Brain Freeze to your dog for chewing and general play.

2. Let the textured surface do its job as your dog chews, helping support their dental health along the way.

3. Supervise chewing sessions, especially to start with, to see how your dog gets on with it.

4. Check the toy regularly for signs of wear, and replace it if it becomes damaged.

Materials

Durable TPR rubber, tough nylon, cooling mint scent Approx. 10cm x 4cm x 7.5cm (3.9in x 1.6in x 2.9in)

Care

Wipe clean with a damp cloth as needed; always supervise chewing and replace if damaged

Zee.Dog is a Brazil-based lifestyle pet brand founded in 2012 with a clear mission: to connect dogs and people. The brand was created after its founders struggled to find pet products that combined style, functionality, and quality, leading them to build a range of accessories that better reflect modern pet lifestyles. 

Rather than treating pet gear as purely functional, Zee.Dog designs products as an extension of personal style, creating leashes, collars, harnesses, toys and lifestyle accessories that are both practical and visually distinctive. The brand focuses on design-led innovation, comfort, and durability, aiming to improve everyday moments like walks, training and play. 

Today, Zee.Dog operates globally, selling in over 60 countries and building a strong international community of dog and cat owners who value high-quality, expressive pet products. The brand is also known for its bold collaborations with global names and artists, helping to bring fresh design perspectives into the pet industry. 

At its core, Zee.Dog positions itself not just as a pet product company, but as a lifestyle brand built around the bond between humans and their pets, combining thoughtful engineering with modern, expressive design.