In a world where everyone is a zombie, Brain Fried is the only survivor (or almost). This quirky character is brought to life through Zee.Dog's signature blend of super resistant rubber and nylon, finished with a sweet banana scent that's sure to grab your dog's attention. It's part chew toy, part character, and entirely built for long-lasting fun.

At roughly 10cm x 7.5cm x 4cm, Brain Fried is sized for small to medium dogs, giving it a comfortable, grippable shape for regular chewing sessions. It's made entirely from non-toxic materials, so it's safe for everyday play, though as with any chew toy, it's designed for light to moderate chewers rather than dogs with a particularly strong or determined bite.

1. Rinse and dry the toy before giving it to your dog for the first time.

2. Offer it during supervised play or chew sessions, especially to start with.

3. Check it periodically for any signs of wear, tears, or loose pieces.

4. Wash and dry the toy thoroughly after each chewing session, ready for next time.

5. If the toy becomes damaged or worn through, replace it rather than continuing to offer it to your dog.

Materials

Durable rubber and nylon construction, Sweet banana scent, infused to encourage engagement. Approx. 10cm x 7.5cm x 4cm (3.9in x 2.9in x 1.6in)

Care

Rinse and dry before first use; wash and dry thoroughly after each session; discard if damaged

Zee.Dog is a Brazil-based lifestyle pet brand founded in 2012 with a clear mission: to connect dogs and people. The brand was created after its founders struggled to find pet products that combined style, functionality, and quality, leading them to build a range of accessories that better reflect modern pet lifestyles. 

Rather than treating pet gear as purely functional, Zee.Dog designs products as an extension of personal style, creating leashes, collars, harnesses, toys and lifestyle accessories that are both practical and visually distinctive. The brand focuses on design-led innovation, comfort, and durability, aiming to improve everyday moments like walks, training and play. 

Today, Zee.Dog operates globally, selling in over 60 countries and building a strong international community of dog and cat owners who value high-quality, expressive pet products. The brand is also known for its bold collaborations with global names and artists, helping to bring fresh design perspectives into the pet industry. 

At its core, Zee.Dog positions itself not just as a pet product company, but as a lifestyle brand built around the bond between humans and their pets, combining thoughtful engineering with modern, expressive design.