Designed with focused training in mind, these treats are small enough to reward little and often, keeping your dog motivated through repetition without filling them up. The single-protein recipe makes them an easy, gentle choice for dogs prone to food sensitivities, while the natural venison flavour keeps even the most easily distracted dogs locked in.

British venison (80%), rapeseed glycerine, dried potato. Preserved with citric acid, potassium sorbate and calcium propionate. Analytical constituents: Crude Protein 34.1%, Crude Fat 11.8%, Crude Ash 2.7%, Crude Fibre 0.8%, Moisture 28.3%.

Feeding Guide

Suitable for puppies from 8 weeks and up. Use as a high-value training reward alongside a balanced main diet, adjusting daily food intake to account for treats given.

Storage

Store in a cool, dry place and reseal the pack between uses to keep the treats fresh.

The Innocent Hound handcrafts its treats and air-dried food in small batches from a human-grade factory in Yorkshire, using raw British meat and fish sourced from farms with high animal welfare standards. Rather than relying on heavy processing, they use a slow, cool air-drying method that never exceeds 40°C, taking up to a week to gently draw out moisture while locking in natural nutrients and flavour. It's a hands-on approach: ingredients are simply combined, dried, then sliced and packed by hand before being sent out. Sustainability matters to them too, with fully recyclable packaging across the range.