The FlipMat gives dogs a moment to slow down and focus, turning a simple treat into a calming, hands-on activity. Spread something spreadable across the surface and flip between two difficulty levels: gentle ridges for a quick win, or deeper grooves when you want to stretch out licking time. It's a handy tool for bath time, crate training, travel, or simply giving an energetic dog something constructive to do with fifteen spare minutes.

Spread a thin layer of a dog-safe treat across your chosen side of the mat, then press it firmly onto a smooth surface using the suction cups, a tub wall, kitchen floor or even a car window for travel. Supervise your dog while they lick, and remove the mat once they're finished. Choose the Regular size for medium to large dogs, or the Mini for smaller breeds.

Materials

Made from food-grade silicone with strong suction cups on both sides and built-in dosing rings for easy portioning.

Care

Fully dishwasher safe for straightforward cleanup.

WOOF is a US-based pet wellness brand dedicated to creating innovative enrichment toys and wholesome treats that make dogs happier, healthier and more engaged. Best known for the award-winning Pupsicle, WOOF combines play and wellness through thoughtfully designed products that support mental stimulation, calm behaviour and everyday enrichment. Founded by dog lover Daniel Haarburger after creating the original Pupsicle for his rescue dog Milo, the brand has quickly become a favourite among modern dog owners looking for safer, cleaner and longer-lasting enrichment solutions. Today, millions of dogs worldwide enjoy WOOF’s interactive toys, functional treats and dog-first designs created to strengthen the bond between pets and their people.