Pipp is one of the characters in Zee.Dog's Monsterz plush toy collection, instantly recognisable by its cheerful purple design. Don't let the soft, cuddly exterior fool you, though, Pipp is built with reinforced seams and a mesh under-layer that work together to reduce ripping, giving it a bit more staying power than your average plush toy. Inside, a built-in squeaker adds an extra layer of fun, keeping dogs engaged through both quiet cuddles and more energetic play sessions.

At a compact 5in x 5in, Pipp is easy for dogs to carry, shake, and fetch. It's best suited to small and medium-sized dogs who are light chewers rather than determined ones, no toy is completely indestructible, so as always, it's worth keeping an eye on play. If your dog takes a shine to Pipp, the wider Monsterz collection includes a few other characters to collect too, each with their own colour and personality.

1. Offer Pipp to your dog for cuddling, tugging, or a gentle game of fetch.

2. Let the squeaker do its job, it's there to keep your dog interested and engaged.

3. Supervise play, especially with a new toy, to see how your dog interacts with it.

4. Check regularly for any signs of wear, particularly around the seams and mesh under-layer.

5. If Pipp becomes damaged or worn through, it's best to retire the toy rather than continue offering it.

Materials

Soft plush fabric with reinforced seams, mesh lining to help reduce ripping, internal squeaker, 5in x 5in (width x height)

Care

Spot clean with a damp cloth as needed; avoid fully submerging or machine washing to protect the squeaker and stitching

Zee.Dog is a Brazil-based lifestyle pet brand founded in 2012 with a clear mission: to connect dogs and people. The brand was created after its founders struggled to find pet products that combined style, functionality, and quality, leading them to build a range of accessories that better reflect modern pet lifestyles. 

Rather than treating pet gear as purely functional, Zee.Dog designs products as an extension of personal style, creating leashes, collars, harnesses, toys and lifestyle accessories that are both practical and visually distinctive. The brand focuses on design-led innovation, comfort, and durability, aiming to improve everyday moments like walks, training and play. 

Today, Zee.Dog operates globally, selling in over 60 countries and building a strong international community of dog and cat owners who value high-quality, expressive pet products. The brand is also known for its bold collaborations with global names and artists, helping to bring fresh design perspectives into the pet industry. 

At its core, Zee.Dog positions itself not just as a pet product company, but as a lifestyle brand built around the bond between humans and their pets, combining thoughtful engineering with modern, expressive design.