The Zee.Dog Velvet Vibes Vert Ruff Leash is part of Zee.Dog's New Classic collection a range that blends familiar, timeless shapes with disruptive, unexpected details through materials, patterns and finish.

Built on the award-winning Ruff Leash platform, the Velvet Vibes edition keeps all the performance dog parents rely on: a shock-absorbing co-injected polyurethane spring that helps cushion sudden pulls and lunges, and a soft neoprene-padded handle that stays comfortable in hand on longer walks. The hook offers a quick, secure clip-and-release action, making it easy to attach and detach one-handed.

What sets this edition apart is the finish. The webbing is woven from soft chenille, giving it a velvety softness and classic weave that feels refined against the hand. The signature stripes are embroidered rather than printed, adding a layer of depth and texture that a flat print simply can't match, a small, artisanal detail that elevates an everyday essential.

The result is a leash that performs exactly as you'd expect from Zee.Dog, with a look and feel that stands apart from the rest of the pack.

1. Check the hook is securely clipped to your dog's collar or harness before setting off.
2. Hold the leash by the neoprene-padded handle for a comfortable, secure grip.
3. Allow the polyurethane spring to absorb sudden pulls naturally, avoid yanking against it.
4. Keep the chenille webbing away from sharp edges or rough surfaces to protect the embroidered stripe detailing.
5. To release, press the hook's quick-release mechanism and unclip.
6. Store the leash coiled loosely to help the webbing keep its shape between walks.

Materials
Soft chenille webbing with a classic woven texture, embroidered stripe detailing for added depth and durability. Co-injected polyurethane shock-absorbing spring, soft neoprene handle padding, quick-release hook.
Care
Hand wash with mild soap and warm water. Allow to air dry naturally, do not wring, as this can affect the chenille pile. Do not tumble dry or bleach. Inspect embroidery and stitching regularly, and replace if worn or damaged.

Zee.Dog is a Brazil-based lifestyle pet brand founded in 2012 with a clear mission: to connect dogs and people. The brand was created after its founders struggled to find pet products that combined style, functionality, and quality, leading them to build a range of accessories that better reflect modern pet lifestyles.

Rather than treating pet gear as purely functional, Zee.Dog designs products as an extension of personal style, creating leashes, collars, harnesses, toys and lifestyle accessories that are both practical and visually distinctive. The brand focuses on design-led innovation, comfort, and durability, aiming to improve everyday moments like walks, training and play.

Today, Zee.Dog operates globally, selling in over 60 countries and building a strong international community of dog and cat owners who value high-quality, expressive pet products. The brand is also known for its bold collaborations with global names and artists, helping to bring fresh design perspectives into the pet industry.

At its core, Zee.Dog positions itself not just as a pet product company, but as a lifestyle brand built around the bond between humans and their pets, combining thoughtful engineering with modern, expressive design.