The Woof Pupsicle is a fillable, lick-based enrichment toy designed to keep dogs entertained and mentally engaged for longer periods. It opens in the middle with a simple unscrew design, allowing you to fill it with pre-made or DIY frozen treats such as peanut butter, yoghurt, wet food, bone broth, or specially designed Woof “Pupsicle Pops.” Once sealed, dogs work to lick the treat through the central opening, turning a quick snack into a longer, more stimulating activity that typically lasts around 20–40 minutes depending on the dog. 

Made from non-toxic, BPA- and phthalate-free natural rubber, the Pupsicle is designed to be durable, easy to clean, and reusable. It comes in multiple sizes to suit different breeds and is intended to be used under supervision as a licking enrichment toy rather than a chew toy. Its design focuses on reducing mess, preventing sharp fragments, and providing a safer alternative to traditional bones or rawhide-style treats while supporting calmer, more focused behaviour through sustained licking.

New to the Pupsicle Toy?

1. Shop our Woof starter combos
2. Subscribe to Woof Refill Pops to be eligible for our free Woof Pupsicle Toy Lifetime Warranty Programme - ensuring your pup has a pupsicle toy for life!
3. Find out more about the Warranty Programme

Simply fill the Woof Treat Tray with your pup’s favourite treats, freeze and insert into the toy for your pup to lick away and soothe any anxiety. Try the Woof Pop Refills for longer lasting licking playtime. Built from extra-durable, non-toxic natural rubber, this toy has been innovatively designed to catch your pup's drool for a mess-free experience, plus, it's top rack dishwasher-safe! Available in Small, Large & XL.

This is not a chew toy: after treats have been consumed take the toy away from your pup!

Open the Pupsicle by twisting the two halves apart, add your chosen treat inside, and then give it to your dog to enjoy, it’s that easy.

Once finished, simply unscrew it again and rinse clean or place it in the dishwasher. Fill, use, clean and repeat.

Pupsicle Pops are our most long-lasting option, designed to last 2–3 times longer than standard frozen treats.

You can also get creative with DIY fillings like wet food, peanut butter, bone broth, or pumpkin for added digestive support. For an extra boost, sprinkle in Super Strips or Love Nuggets to make the treat even more rewarding.

Toy Sizing - further information on sizing can be found here

• Small – 7.4 cm wide x 5.6 cm tall, centre hole: 2.3 cm
• Large – 9.1 cm wide x 7.1 cm tall, centre hole: 2.5 cm

• XL – 12.2 cm wide x 9.7 cm tall, centre hole: 3.8 cm

Materials

The Pupsicle is made from non-toxic, BPA-free and phthalate-free natural rubber, designed to be safe for dogs while still being flexible and durable enough for repeated licking sessions. 

It is intended as a licking enrichment toy (not a chew toy), meaning it’s built for supervised treat dispensing rather than heavy chewing. 

Care & Cleaning

The Pupsicle is designed to be easy to clean and reuse, as it unscrews into two halves for full access. After use, it can be rinsed thoroughly or placed in the dishwasher (top rack recommended). 

For best results and longer product life:

• Wash after each use to prevent residue build-up
• Avoid overtightening when reassembling to prevent thread wear
• Do not use harsh chemicals or abrasive scrubbers
• Allow to fully dry before refilling or storing
• Inspect regularly for wear and replace if damaged

WOOF is a US-based pet wellness brand dedicated to creating innovative enrichment toys and wholesome treats that make dogs happier, healthier and more engaged. Best known for the award-winning Pupsicle, WOOF combines play and wellness through thoughtfully designed products that support mental stimulation, calm behaviour and everyday enrichment. Founded by dog lover Daniel Haarburger after creating the original Pupsicle for his rescue dog Milo, the brand has quickly become a favourite among modern dog owners looking for safer, cleaner and longer-lasting enrichment solutions. Today, millions of dogs worldwide enjoy WOOF’s interactive toys, functional treats and dog-first designs created to strengthen the bond between pets and their people.