Nutrition

Reward your pup without the guilt with our low-fat, flavour-packed treats. Made with fresh salmon, British venison, and sweet potato, these air-dri...

Designed for puppies from 8 weeks old, these tiny training treats are made with 80% fresh British lamb and a simple, single-protein recipe that’s g...

Make training or treat time extra special with our bite-sized sliced duck sausages. Made with 80% British duck and sweet whole cranberries, these t...

Treat your dog to something truly special with our British Venison & Apple Sausages. Made with 80% premium British venison and juicy chopped ap...

Show your dog some extra love with Strawberry Crush Hearts, hand-crafted in Yorkshire with 60% British beef and sweet strawberries. Gently air-drie...

Treat your dog to a luxurious blend of sustainably sourced wild salmon and British venison, enhanced with a hint of pumpkin and cinnamon for a warm...

Bring the taste of the British countryside to your dog’s bowl with our British Lamb & Countryside Mix. Made with 85% lean, minced British lamb,...

Celebrate the untamed bounty of the British woodland with our premium British Venison & Woodland Mix. Made with 85% lean British venison, this ...

Celebrate your dog in style with The Innocent Hound Birthday Cake Mix! Handcrafted for your furry friend, this grain-free, single-protein cake mix ...

Fuel your dog’s adventures with our nutritious Game Picnic Bars, made with 30% British venison, 30% British duck, and enriched with cranberry and r...

Bring the fresh taste of the British coast to your dog’s bowl with our Atlantic Salmon & Coastal Mix. Made with 85% minced Atlantic salmon, thi...