Softer Treats

Treat your dog to a luxurious blend of sustainably sourced wild salmon and British venison, enhanced with a hint of pumpkin and cinnamon for a warm...

Treat your dog to a superfood-packed snack that’s as delicious as it is nutritious! Soopa Dental Sticks are hypoallergenic, grain-free treats made ...

Treat your dog to Denzel’s Letters: bite-sized letter-shaped treats. Made with tasty peanut butter and banana, our high qualit...

Bring the taste of the British countryside to your dog’s bowl with our British Lamb & Countryside Mix. Made with 85% lean, minced British lamb,...

Celebrate your dog in style with The Innocent Hound Birthday Cake Mix! Handcrafted for your furry friend, this grain-free, single-protein cake mix ...

Fuel your dog’s adventures with our nutritious Game Picnic Bars, made with 30% British venison, 30% British duck, and enriched with cranberry and r...

Looking for a delicious and healthy dog treat? Soopa Dental Sticks are hypoallergenic, grain-free chews made with 100% natural, human-grade ingredi...

Tasty, tender, golden treats packed with proper meat – your dog will really think they’ve hit the jerky jackpot when you open these! Made with fres...