The Woof LickMat is designed from a dog's point of view, with a shape and texture that encourages longer, calming licking rather than a quick lick and done. It's made from BPA-free, food-grade silicone, so it's safe for regular use, dishwasher-friendly, and easy to keep clean between sessions.

Push-button suction cups on the base keep it firmly attached to smooth surfaces, whether that's the floor, the side of the bath, or a wall at dog-nose height, and a built-in mixing bowl makes it simple to whip up a spread in seconds. It works well with a specialist spread if you have one to hand, or a simple DIY option like plain peanut butter or natural yoghurt, making it a genuinely versatile bit of kit for mealtimes, bathtime, or any moment your dog could use a bit of calm, focused distraction.

1. Prepare your dog's spread of choice in the built-in mixing bowl, a specialist lick mat spread, or a simple option like peanut butter or plain yoghurt.

2. Spread it evenly across the textured surface of the mat.

3. Press the suction cups firmly onto a smooth, clean surface, such as a floor, wall, or the side of the bath.

4. Let your dog lick away at their own pace.

5. Once finished, hand wash or place in the dishwasher, ready for next time.

Materials

BPA-free, food-grade silicone, push-button suction cups, built-in mixing bowl

Care

Hand wash or place in the dishwasher for easy, everyday cleaning

WOOF is a US-based pet wellness brand dedicated to creating innovative enrichment toys and wholesome treats that make dogs happier, healthier and more engaged. Best known for the award-winning Pupsicle, WOOF combines play and wellness through thoughtfully designed products that support mental stimulation, calm behaviour and everyday enrichment. Founded by dog lover Daniel Haarburger after creating the original Pupsicle for his rescue dog Milo, the brand has quickly become a favourite among modern dog owners looking for safer, cleaner and longer-lasting enrichment solutions. Today, millions of dogs worldwide enjoy WOOF’s interactive toys, functional treats and dog-first designs created to strengthen the bond between pets and their people.