Black Friday 2026 Pet Deals UK: WOOOF's Best on Dog Toys & More

The Woof Pupsicle Green Combo pairs the Pupsicle toy with a re-freezable silicone treat tray, so you've got everything you need to make your own frozen treats at home. Fill the tray with something your dog loves, freeze it, then load it into the toy for a good 30 minutes or so of licking-based enrichment.

It’s cleverly designed with built-in drool slots to keep the mess contained while your dog licks away, and the toy simply unscrews in the middle for easy filling and rinsing afterwards. It's made from durable, non-toxic natural rubber and is dishwasher safe on the top rack.

And for when you don't have time to make your own homemade pupsicles, stock up on some of the Woof Refill Pops. They're pre-made peanut butter and banana treats built from natural superfood ingredients, designed to slot straight into the Woof Pupsicle Toy without any freezing or prep needed beforehand.

Each Pop gives your dog around 30 minutes or so of enrichment, and because they're shelf-stable, there's no need to keep them in the fridge, so they're easy to take with you on trips or days out. If you want the treat to last a little longer, popping it in the freezer beforehand extends the licking time even further.

Shaped like a little honey pot, the SodaPup Honey Pot 2.0 is a fillable treat dispenser built from SodaPup's durable Pup-X material. It’s a special material made to live up to daily use and even floats if it ends up in the paddling pool. Fill it with dry food, canned food, peanut butter or a homemade mix, then let your dog work to get it all out.

It's a handy way to slow down a dog who gobbles their food and it can help keep chewing habits and boredom in check too. Pop it in the freezer with treats inside for an extra challenge, or leave it as is for a quicker session. It comes in a range of colours too to suit your pup’s personality including yellow, pink, blue or purple.

The SodaPup Honeycomb Bowl takes a similar slow-feeding idea and puts it into a bowl shape, with a segmented, honeycomb-style base that varies in depth across the surface. Instead of one open space to hoover food from, your dog has to work around each little pocket, which naturally slows down mealtimes.

And if this particular design doesn't appeal, SodaPup offers a wide range of slow feeders in different sizes, shapes and colours, so there's a good chance you'll find one that suits your home in our Black Friday dog sale.

The West Paw Toppl is a puzzle feeder for dogs, essentially a hollow, dome-shaped treat cup that you pack with dried food or treats so your pup has to work a bit to get to the good stuff. It comes in small, large, and extra large sizes, sold separately, so you can connect two together for a trickier challenge once your pup's mastered the basics.

Inside, it's lined with soft, rounded ridges that hold everything in place until your dog noses or paws them loose, and its shape means it's just as happy sitting flat on the floor as rolling around the garden. We particularly love this one in a rich Ruby Red as it feels perfectly suited to the run up of Christmas.

The LickiMat Buddy is a textured rubber mat you smear with something tasty, like peanut butter, yoghurt, or a bit of wet food, so your dog has to work at licking it clean instead of wolfing it down in one go. The raised pattern on the surface makes each lick count for less, which naturally slows feeding down and turns a snack into a fun stretch of focused activity.

It's made from food-grade rubber and it’s freezer and microwave safe. Plus, it comes in ten different colours, so there's plenty of choice if you fancy matching it to a bowl or your dog has a favourite.

If you're after something in our Black Friday dog sale that works as a treat dispenser and a toy in one, you'll love the Hive Enrichment Toy. It's a small hive-shaped chew toy from Project Hive Pet Company, hollow inside so you can pack it with treats or a chew stick. But with its odd, erratic shape, it bounces too so makes for a fun game of fetch.

Each one comes lightly scented in flavours dogs tend to love, from wild berry and mango to lavender and coconut, and floats in water for anyone with a pup who likes to fetch from the paddling pool or in the sea.

Odd-shaped and full of surprises, the KONG Rewards Tinker is a treat dispenser designed to keep your dog guessing. Treats travel through internal tubes and drop out randomly through six different holes as the toy rolls and wobbles about, so your dog never quite knows when or where the next piece will land.

A built-in funnel makes it simple to load up to a cup of food, and it doubles nicely as a mealtime bowl for dogs who tend to eat too fast. It even has rounded corners that are designed to muffle noise as it knocks about the floor, handy if you've got thin walls or a napping housemate.

From ZippyPaws, the SmartyPaws Puzzler is a three-stage game that asks your dog to slide, rotate, and flip different sections to uncover the dry food or treats hidden underneath. Each stage is trickier than the last, so as your dog gets the hang of one movement, there's another layer waiting to keep them thinking rather than just pawing at the same spot.

It's got a non-slip base to keep it steady while your dog works out each stage, and it's a nice way to build up a bit of problem-solving alongside mealtime or a bit of downtime entertainment. This is a great pick from our Black Friday dog deals for anyone that has a dog that’s already a professional with the easier enrichment toys.

One of the handiest things about the Woof LickMat is where you can put it. Push-button suction cups let you stick it to a hard floor if your dog tends to lick with a bit of force, or fix it to the side of the bath to make bathtime feel less like a battle. Some owners even pop it onto a window or patio door if your dog finds it more comfortable to lick at head height rather than down low.

It's made from food-grade silicone and comes with a built-in mixing bowl, so you can stir up peanut butter, yoghurt or whatever your dog fancies before spreading it across the mat. Once your dog's finished, the whole thing goes straight in the dishwasher.

Zee.Dog's SofterWalk range is designed for dogs who like to lead the way a little too enthusiastically on walks. Each harness in the range comes with a dual D-ring system, so you can clip the lead to the front for extra steering on a puller, or the back for calmer, more relaxed walking, plus a padded top handle for those moments you need to take hold quickly.

The Mellow colourway is one of our best-sellers from the range, with its muted primary colours making it just as easy to match to your dog's everyday look as it is to keep them steady on the lead. It comes in small, medium and large, and like the rest of the SofterWalk line, it's fully adjustable for a custom fit.

For dogs who love mud, puddles, and everything in between, the Springland collar is made from lightweight PolyFlex rather than traditional fabric, so it won't soak up water, hold onto smells, or take ages to dry between walks.

A quick wipe down is usually all it needs to look brand new again, which makes it a solid pick for anyone whose dog treats every walk as an opportunity to get filthy. It also comes in a range of super pretty colours including lilac, oat, and a sky blue and green combination and in small, medium and large sizes.

If you like the look of the Springland collar above but fancy making it a little more special, these silicone charms are an easy way to do it. They clip onto collars and leads and come as letters, hearts, stars and flowers, so you can spell out your dog's name, initials, or any combination you like across the collar.

They're made from the same weather-resistant silicone as the collar itself, so they'll hold up to rain and muddy walks without cracking or fading, and they come in lilac, sky blue, butter, red and light green to match or contrast however you fancy. At under £3 each, they're an easy way to make a gift feel that bit more thoughtful this Christmas.

If the pastels above aren't really your dog's style, Zee.Dog's Gotham range might be more their scene. Built from durable, soft-touch polyester in dark, moody tones, it's got a slightly brooding look that suits dogs who'd rather patrol the neighbourhood than sit pretty for a photo. No Batman cape required, though we won't stop you.

Like the rest of the Zee.Dog range, it's fully adjustable with a 4-point locking buckle for extra security, and a rubber logo tab that protects the stitching from wear over time. It comes in four sizes, from extra small right up to large.

Part of Zee.Dog's Naturals range, the Canyon lead takes its name from its warm, earthy colourway, a nice match for autumn walks and layered outfits alike. It's made from soft, durable polyester that's gentle on the hands even on longer walks, and finished with Zee.Dog's rubber skull logo, which protects the stitching from wear over time.

The Super Hook fastens securely with a screw lock, so you don't need to worry about it working loose mid-walk, and the lead comes in extra small, small and large to suit dogs of most sizes. If you like this colour, there’s also a Ruff lead, collar and Softer Walk harness to match!

The Woof HonestChew is a new release for 2026 but we couldn’t resist putting it into our Black Friday dog sale. It's a plant-based alternative to traditional antlers, bones and rawhide, made from food-grade cellulose, vegetable oil and vegetable broth rather than anything petroleum-based or nylon. Unlike a real antler, it's designed to flake gradually and resist splintering, so there's less risk of your dog breaking off large, sharp pieces mid-chew.

It's built for dogs with serious chewing power, whether that's a determined puppy working on their adult teeth or an adult dog who gets through most things far quicker than you'd like. Plus its textured surface helps support dental health along the way.

If your dog likes ripping up their favourite toys, Mr X is worth adding to the basket. It's a soft plush toy with a secret, hiding a tough natural rubber core underneath a super soft outer layer, so once your dog's had their fun tearing through the plush, there's a whole new toy waiting underneath to keep the fun going.

It's a small toy at just 13cm long so it’s best suited to small and medium dogs who enjoy moderate chewing rather than dogs who tend to get through toys in record time. But the built-in gnaw guard does help the plush layer last a bit longer before the rubber core is revealed.

Who can resist a soft dog toy this adorable, and especially in a Black Friday sale? The Spike Kawaii Plush Shrimp is a fluffy little shrimp with a smiley face, made for cuddling and snoozing rather than rough play. Its rounded shape makes it an easy favourite for dogs who like to carry a toy about the house or curl up with one at bedtime, and it's small enough to tuck into a stocking without taking up half the space under the tree.

Spike has a whole range of soft toys, plenty of which are discounted over the Black Friday weekend, so there's no shortage of choice if you fancy refilling your dog's toy basket before the festive season begins.

For dogs who like to pull, shake and thrash about, the Maxbone Rope Tug Toy is built for exactly this kind of play. It's a twisted rope toy with a woven ball at one end and a large loop at the other, giving your dog plenty to grip onto whether you're playing tug-of-war or they're happily working it over on their own.

It's light enough to throw for a game of chase too, so it doesn't have to stop at tugging, and it comes in mint, blue, pink or purple, making it easy to pick a shade that suits your dog's other gear.

For dogs who get through every chew toy in record time, the Bulletproof Pet Products Indestructibone is worth a browse in our Black Friday dog sale. Each one is handcrafted rather than mass produced, which gives it a density most standard chew toys don't have, and it's even recommended by vets and professional dog handlers for owners of a pup whose chewing habits are on the serious side.

It comes in six sizes, from Mini right through to Mega Max Pro, so you can match it to your dog rather than guessing. It's worth flagging that this one isn't suitable for puppy teeth, so it's saved for when they’re older and all their adult teeth are in.

It's not the most glamorous purchase, but a dog poo bag holder saves you fumbling around in your pocket for a loose roll every single walk. This one from Wild One clips onto a lead or bag with an elastic strap, and the twist top means reloading takes seconds. It comes with a starter roll of Wild One's eco-friendly poop bags too, so you're ready to go from the first walk.

It's a small thing, but it comes in twelve colours, from moss green and holographic lunar through to classic black, so there's an easy way to make even the least exciting part of dog ownership look a little nicer.

If you're planning on escaping the cold weather for an international adventure with your pup, or even just getting ahead for a summer camping trip next year, the Zee.Dog Air.Bed is a great one to grab this Black Friday. It's a raised bed with a breathable mesh cover and a lightweight carbon steel frame, designed to pack down into its own carrying bag.

The mesh top wipes clean in seconds and lifts your dog off cold or damp ground, while non-slip rubber feet keep it steady wherever it lands. It comes in three sizes to suit dogs up to 60kg, and can be paired with the matching Air.Mat for some extra comfort.

Every dog owner should have a portable water bottle to hand, because whether you're heading out on a long winter adventure or the heat of summer gets a bit much, your dog needs somewhere to drink from that isn't a muddy puddle.

This one has a fold-out silicone bowl built straight into the flip top, so there's no separate dish to carry, just flip the lid, squeeze the sides, and the bowl pops out ready to fill. It even fits neatly into most car cup holders, and clips onto a bag or lead with the included carabiner.

The Zee.Dog GoBowl is a collapsible silicone bowl designed to fold flat when you're not using it, then pop straight back into shape for water or food whenever your dog needs a break on a walk.

It comes with a carabiner attached, so it clips onto a bag or lead rather than rattling around loose, and it holds up to 500ml, plenty for most dogs to get a good drink from. It comes in two colourways: Peak, a rich purple, or Biscotti, a warm beige, so you can pick whichever suits your dog's other gear.

If your dog's bowl tends to slide across the kitchen floor, or mealtimes leave a trail of soggy biscuits and splashed water behind, this Wild One placemat sits underneath to catch the mess before it spreads.

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The silicone base grips the floor, so bowls stay put even with an enthusiastic eater, and the raised edge keeps stray bits from scattering onto the surrounding floor. It's food-safe, BPA-free silicone, wipes clean in seconds, and comes in black, lilac, tan and green.

If brushing your dog's teeth isn't something you get round to as often as you'd like, DogsLife's Dental Wipes are a simple alternative that takes seconds rather than a whole routine. Each wipe comes pre-soaked in a natural aloe vera and peppermint formula, working to lift tartar and plaque while helping tackle bad breath at the same time.

They're suitable for daily use on dogs of any size, puppies included, and each pack holds fifty wipes, so there's enough to build it into a regular habit rather than a one-off effort.

For puppies who aren't used to having anything near their mouth yet, this dog finger brush is an easier way in than a standard toothbrush. It slips over your fingertip so you're using touch and gentle pressure rather than a handle and bristles which often feels less strange to a young dog still getting used to being handled.

It's made without BPAs, BPSs, PVCs or phthalates, and can be used daily with or without toothpaste to start building the habit early. It also comes in three shades, Rose Dust, Greige and Slate Blue, so you can even customise something basic in a colour you and your dog like.

Beco's bamboo wipes are the ones to reach for when a full bath isn't needed but a quick clean-up is, whether that's muddy paws by the front door or a general freshen-up between walks. The cloth itself is 100% bamboo so it's a naturally soft, sustainable fabric that won't irritate skin.

Each wipe is infused with shea butter, aloe vera, chamomile and coconut oil, leaving coats soft and shiny rather than stripped and dry, and there's a coconut scent running through the whole pack instead of anything artificial. And with eighty wipes in every pack, there's enough here to become the go-to for bums, tums, paws and everything in between.

This is the one for actual bath time, when your dog needs more than a quick wipe-down. Maxbone's shampoo brush has a built-in soap dispenser in the handle, so you fill it with shampoo and squeeze as you go, working the lather straight into the coat instead of trying to rub bottle and brush together at the same time.

The bristles are silicone, thick but soft, and shaped for massaging rather than scratching, which makes the whole process feel more like a treat than a chore for dogs who aren't keen on baths. There’s plenty of dog-friendly shampoos and conditioners in our Black Friday dog sale that’ll work perfectly in this too!

This is one of our best-selling dog shampoos, and it'll work perfectly in the brush above. The Clean Dog Co's formula blends camomile extract, lavender oil, rosemary oil and wheat protein to cleanse and condition the coat while being gentle enough for regular use.

It's pH balanced, vegan and naturally deodorising too, so you know there’s nothing harsh stripping away natural oils or masking odours with heavy fragrance instead of properly dealing with them. It comes in 100ml, 250ml and 500ml bottles, so depending on how often you tend to bathe your pup, or their size, you can pick the version that suits your bathtub.