The Best Enrichment Toys for Dogs in 2025

Dogs are amazing in every way; they’re loyal, loving, goofy, and somehow always there to make our days better. But don’t we all secretly wish they could talk? Because when they tilt their heads and stare at us with those big, soulful eyes, it’s like they’re trying to say something. And when they do that, we wish we could know what they were thinking. 

Is there something on their mind? Maybe something they want? Because, let’s be honest, we’d do anything to make them as happy as they make us. If you’re asking yourself this, then it’s likely that the thing your dog is asking for is enrichment.

Enrichment comes in many shapes and sizes; it can be bathtime, walks around the block and even those foot thumping belly scratches. But enrichment can also be found in the form of toys. The best enrichment toys aren’t just gadgets or dog chew toys that last five minutes. No, these are total game-changers that will keep your dog entertained, engaged and out of trouble for a prolonged duration of time.

From lick mats that double as a tasty challenge to treat-dispensing puzzles that turn snack time into a brain workout, these dog enrichment toys offer endless excitement for your furry friend.

Your pup gets hours of mental stimulation and play, and you get a happier, calmer, and more fulfilled companion. So, whether your dog is a playful troublemaker or just thrives on a challenge, the best enrichment toys are the secret weapon you never knew you needed. If you’re ready to level up your dog’s playtime, join us as we explore the best dog enrichment toys for dogs of 2025…

Before we jump straight into the list of best enrichment toys for dogs, let’s first quickly explain exactly what these clever dog toys are and why they’re so useful to own.

Think of them as doggy puzzles, treasure hunts, and culinary adventures all rolled into one. The best enrichment toys for dogs are designed to keep your pup mentally and physically stimulated, which is especially important if your dog has energy to burn or tends to get bored easily. From lick mats that turn snack time into a relaxing spa moment to treat dispensers that make your dog work for their favourite treats, these dog toys provide the perfect combo of fun and function.

So, why should you care about enrichment toys? For starters, they’re a lifesaver for bored or anxious dogs. If your pup is prone to chewing shoes, barking at shadows, or pacing like they’re training for a marathon, these toys can redirect all that energy into something productive. They’re also fantastic for slowing down speedy eaters and giving dogs the mental challenge they crave. Even a simple food puzzle can turn dinner into an exciting scavenger hunt, leaving your pup satisfied and snoozing afterward.

The best enrichment toys for dogs are about their well-being, too. A stimulated dog is a happy dog, and happy dogs are less likely to develop bad habits like destructive chewing or digging. Enrichment toys also help build confidence because when they figure out how to nudge treats out of a dispenser or solve a tricky puzzle, their ego will puff up in pride – and rightly so!

We know how tricky it can be to choose the perfect enrichment toy for your dog. Every pup is unique, with their own personality, preferences, and even level of brainpower! The good news? There’s a huge variety of dog enrichment toys out there, and we’ve done the hard work for you by testing and reviewing the very best. Here are our top picks for 2025…

Easily one of the best enrichment toys for dogs to have come from the past twelve months is the SodaPup Honey Pot 2.0. This upgraded version of the beloved original has been designed to deliver even more fun, durability, and versatility for your furry friend. It’s now crafted with the cutting-edge Pup-X material so it can withstand even the toughest chewers.

It’s vibrant, long-lasting, and comes in a variety of stunning colours like Classic Yellow, Pink, Blue, and the must-have Limited Edition Purple. Plus, it floats so your dog can enjoy enrichment on land or water!

Its main purpose however is to be filled to the brim with delicious treats. Fill it with your dog’s food, peanut butter, a mix of treats or dog-friendly goodies like banana, berries and chicken. Then watch as your pup tries to get all the snacks out from the tiny crevices. We suggest freezing it for an even tougher, longer-lasting challenge.

Another one of the best enrichment toys for dogs is the Dogsee Yak Enrichment Treatoy. The fun yeti-shaped design is engineered to hold one of Dogsee’s yak bar nuggets, made from all-natural, easily digestible ingredients.

It’s really quite simple; just pop the nugget inside the enrichment toy and place it in the microwave for around 45 to 60 seconds at 750 watts. Then watch as the nugget puffs up to twice its size, filling the space inside!

Be sure to let it cool, then hand it to your dog for a satisfying, crunchy yak chew experience. It’s part puzzle, part treat, and completely fun for your pup! Yak chews are not only long-lasting but also packed with benefits. They’re high in protein, low in fat, and gentle on sensitive tummies, making them a healthy and safe choice. And don’t worry if your nuggets run out, you can grab the Dogsee Treatoy refill pack, which includes 10 additional yak bar nuggets.

Dogs need and deserve mental stimulation, and the WOOOF Pupsicle Enrichment Toy is purposely designed to deliver hours of fun and engagement. The clever dog toy combines interactive play with a rewarding treat experience, and although we may be biased since we designed it ourselves, we think it’s one of the best enrichment toys for dogs in 2025!

The Pupsicle Toy is super easy to use for on-the-go enrichment. It can be ordered with a treat tray that you fill with your dog’s favourite snacks, whether that’s natural yoghurt, pumpkin puree or berries. Then after you’ve frozen the tray, unscrew the toy, and pop the frozen sphere of treats into place. Your pup will love licking, chewing, and working to get every last bit of goodness out!

Made from non-toxic, BPA-free, and phthalate-free natural rubber, it’s safe and built to withstand some serious play. Plus, it’s available in three fantastic options: Classic Green, Limited Edition Blue for 2025, and Black for super chewers with strong teeth.

To pair perfectly with our Pupsicle Treat Dispenser, we’ve created WOOOF Pupsicle Pops. Whether you’re running short on time or simply forgot to prep a frozen treat for your pup, these pre-made Pops have you covered. Straight from the packet, Pupsicle Pops slide right into your Pupsicle Toy for a mess-free, engaging experience.

Each Pop provides at least thirty minutes of peace and quiet while keeping your dog happily entertained. Want to extend the fun even further? Freeze them for an extra challenge. And of course, the ingredients are as wholesome as they are delicious. Peanut butter adds protein and healthy fats, while banana powder is rich in potassium and supports digestion. We’ve also added pumpkin powder for gut health, and antioxidant-packed blueberry powder to help with immune support.

WOOOF Pops are available in convenient Small, Large, and XL bags (10 Pops per bag, or 7 for XL), so there’s a size for every pup.

Another must-mention when it comes to the best enrichment toys for dogs is the Zogoflex Toppl Treat Dispenser. The Toppl’s clever design features soft, rounded inner “teeth” that hold treats securely in its contoured cavity. This space is designed to be filled with your dog’s favourite try food, treats, or wet food so they then have to figure out how to nudge, roll, and work to get the goodies out.

If you have an extra smarty pants dog, or your dog figures out the Zogoflex Toppl Treat Dispenser quickly, you can up the challenge by connecting the small and large Toppl or the large and XL together to create an even trickier puzzle. 

Super durable yet still gentle on our pup’s teeth, the Zogoflex Toppl comes in a range of sizes for every breed and plenty of playful colours like Lavender Purple, Granny Smith Green, Christmas Ruby Red, and Tangerine Orange, so you can pick a shade that matches your pup’s personality.

If your dog gets a little too excited at mealtime and finishes their food in record time, the LickiMat Wobble Lick Bowl is going to be one of the best enrichment toys for your dog. Designed to make feeding fun and rewarding, it works as a clever slow feeder that combines mental stimulation with practical health benefits, turning your dog’s dinner or treats into a much more engaging experience.

The LickiMat Wobble’s textured surface challenges your pup to lick and work for their food, dramatically slowing down the process. It’s a much healthier way for our dogs to eat, reducing the risk of bloating, choking, or indigestion caused by eating too quickly. For dogs prone to food-related anxiety or overeating, slow feeders for dogs like this can also be hugely beneficial.

As always, the LickiMat Wobble Lick Bowl & Slow Feeder is made from non-toxic, food-grade natural rubber and is freezer-safe, and dishwasher-friendly. It’s perfect for all kinds of treats like peanut butter, yoghurt, wet food, or even raw diets. Plus, the wobbling action adds an extra layer of challenge and excitement, keeping your dog entertained while they work to enjoy every last bite.

SodaPup Lick Mats are the ultimate multitaskers when it comes to keeping your dog entertained, calm, and happy. These clever enrichment toys for dogs transform treat time into a soothing, rewarding experience. Simply spread their favourite soft treat across the textured surface and watch as they happily lick away. Fun fact: licking is destressing for pups and also aids in saliva production, digestion and promotes better dental health.

It was an easy choice for us to include SodaPup Lick Mats to be among the best enrichment toys for dogs in 2025. With so many designs to choose from, there’s something for every personality. Whether you opt for a playful jigsaw puzzle, ducks, bones, hearts, flowers, or even wine glasses, SodaPup has made enrichment stylish and fun.

And for those extra fidgety pups? Several of their lick mats feature suction cups on the back, so you can stick them to walls, windows, or even the side of the bath. The latter is perfect for distracting dogs that aren’t fans of bath time!

The Project Hive Scented Treat Dispenser is no ordinary enrichment toy but a multi-sensory experience for your dog that combines scent, play, and mental stimulation. With three fun colours to choose from (lavender-scented purple, vanilla-scented blue, and wild berry-scented pink), this toy brings an extra layer of challenge to treat time.

Dogs rely heavily on their noses, so the addition of enticing scents amps up the enrichment factor, encouraging them to explore, sniff, and work harder to earn their reward. It also doubles as a chew toy and fetch toy, making it a versatile addition to your pup’s enrichment toy collection. The iconic hive shape has an unpredictable bounce that keeps dogs on their toes during playtime, and it floats! Plus, it’s made from non-toxic, BPA-free, and 100% recyclable materials, ensuring it’s as safe for your dog as it is for the planet.

Speaking of the planet, every purchase from Project Hive supports the company’s mission to save the bees. As a Certified B Corp and member of 1% for the Planet, Project Hive donates a percentage of sales to plant wildflowers and restore habitats for bees. Not only is this one of the best enrichment toys for dogs, but it also contributes to a healthier environment for all of us.

If you’re tired of worrying every time your dog gets down to the last little bit of their chew, the WOOOF BullySafe might just be your new favourite find. This clever and durable dog treat holder is designed to securely grip chews in the middle, so when your dog has munched their way to the end, the leftover piece stays safely locked in place. No more choking hazards or gulping down those tiny remains. Instead, you and your pup can enjoy a safer, longer-lasting chew experience.

Pair the BullySafe with WOOOF’s premium Pizzles for the ultimate treat-and-toy combo. These all-natural chews are slowly air-dried to lock in flavour and nutrients, making them a healthy and satisfying alternative to traditional dental sticks.

On average, even a large dog will spend around 40 minutes working through one Pizzle, keeping them happily occupied and their teeth squeaky clean. It’s no wonder the BullySafe earns its spot among the best enrichment toys for dogs!

From lick mats to treat dispensers and everything in between, stocking up on the best enrichment toys for dogs offers endless possibilities to keep your furry friend happy, entertained, and mentally stimulated. These toys don’t just provide fun, they also promote better behaviour, support dental and digestive health, and offer safe ways to satisfy your pup’s natural instincts.

Here at WOOOF, we stock a carefully curated selection of the best enrichment toys for dogs. Whether you’re looking for a way to challenge your dog’s brain, keep them calm and engaged during busy moments, or simply reward them with a tasty treat, we’ve got something for pups of every size, disposition and jaw strength!

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